As NFL Season Starts, ESPN Ramps Up Betting Content
ESPN is the top name in sports media, and the channel is changing with the times as legal sports betting expands across the country. The media company is looking to increase its output of sports wagering-related content, which coincides with the kickoff of the 2022 NFL season as well as the full rollout of Kansas sports betting.
While it might have taken some time for ESPN to fully embrace the growing culture around sports betting, it looks like the channel is going all-in on the subject. Let’s take a look at ESPN’s latest moves to expand its sports wagering content.
ESPN Is Releasing Multimedia Betting Shows
Doug Kezirian, host of The Daily Wager on ESPN, is getting a brand new betting-focused show. While The Daily Wager airs on ESPN, this new program will be focused on digital video distribution and also be available as a podcast. Kezirian has been with the network since 2012, launching the Daily Wager in early 2019, not too long after the Supreme Court overturned PASPA.
With Kezirian getting more involved in other projects, Tyler Fulghum will take over as full-time host of Daily Wager. Both Daily Wager and Bet will also see increased programming to start out the NFL season.
Interestingly, ESPN is also targeting an interesting new format with its newest show: Snapchat. The upcoming show on the social media platform will be hosted by Erin Dolan, who joined the network in late 2021 as a sports betting analyst. The program, which will be called Bet With Erin Dolan, will be posted weekly on Snapchat. In addition to the new show, Dolan consistently appears on ESPN’s other programs such as SportsCenter, Monday Tailgate, This Just In, Bet, and Daily Wager.
In terms of classic media, ESPN Radio will also launch a new show keyed in on sports wagering. The weekly program will be hosted by established ESPN New York host David Purdum.
Exciting time for the ESPN betting team https://t.co/IE2UV2e32h
— Doug Kezirian (@DougESPN) September 8, 2022
More Sports Betting Columns Incoming
In addition to the new sports betting shows from ESPN, you can expect more written content as well. Sports betting reporter According to Gambling News, sports betting reporter David Purdum will expand his Notable Bets column on ESPN.
Plus, a new column with sports wagering picks will roll out from Chris Fallica and Steve Coughlin. Liz Loza, the fantasy sports and betting expert who joined ESPN last month, will also begin a new ESPN column.
Matthew Stafford over 0.5 INTs? @AntsSweatsBets, @wayne_sports_, and @MattAmatoSF give us their favorite player prop bets for tonight's Bills vs Rams game. #Kickoff2022 #BUFvsLAR https://t.co/6zklMcPMyt pic.twitter.com/w1Awcom5EE
— Lineups (@lineups) September 8, 2022
Sports Betting Media Becoming Increasingly Competitive
ESPN is by no means the only network that’s increased its sports wagering content in recent years. CBS Sports has a number of different sports wagering shows and podcasts, such as SportsLine Edge and a fantasy football-focused show with Fantasy Football Today. NBC Sports similarly produces The Daily Line betting program.
Entire networks are now dedicated to wagering, such as the Sports Gambling Podcast Network (home of shows like Three Dog Thursday and NBA Odds Pod) and the Vegas Stats and Information Network. YouTube is another common place to find sports betting content, such as our very own LINEUPS.com prediction videos.
While it might be a competitive landscape for sports betting content, it’s definitely a boon for sports bettors looking to gain more information before placing a wager.