Bally’s Corp. made a major announcement Thursday, stating that it has reached a deal with Major League Baseball. This partnership will make Bally’s Corp an authorized gaming operator in a new multi-year agreement.
The partnership is not an exclusive deal, as Major League Baseball and its teams have formed similar deals in recent months. The U.S. sports betting industry has continued to grow since 2018, and it has given sportsbooks the power to seek agreements with professional leagues.
As a part of this deal, Bally’s will have access to official league and team data, which will allow the operator to provide better odds and services to its customers. Official league data is required in some states when it comes to live betting options.
Even though baseball is considered America’s pastime, betting on baseball is not extremely popular throughout the United States. Betting on the NFL and NBA are much more popular, and college sports even top Major League Baseball in most markets.
Bally’s to Create New Content
Through this deal, Bally’s will also be tasked with creating unique content for Major League Baseball. This content will then be used across coverage of MLB games that are shown on regional sports networks.
Regional sports networks are a large part of MLB television coverage as only a handful of games are seen nationally each year.
Bally’s is a popular and growing name in the U.S. sports betting industry, with 11 different casino properties in seven different states. In Colorado, Bally’s owns and operates 13 off-track betting facilities.
Bally’s Busy With Partnerships
Bally’s is no stranger to forming partnerships with professional sports organizations as it seeks to become a significant player in the sports betting industry. Getting a deal done with Major League Baseball might be the best accomplishment, as that league has not been very receptive to the growing sports betting industry.
Bally’s is also in a partnership with the National Basketball Association and the National Hockey League, and those two leagues have been aggressive in seeking out sports betting. The biggest piece of the puzzle is the National Football League, and Bally’s has not yet been able to come to an agreement with that league.
Dodgers World Series Favorites
The Los Angeles Dodgers are the defending World Series champions, and they are also the clear betting favorites to win the title again this season. Odds for the Dodgers are currently set at +350, and they are even bigger favorites to win the National League pennant.
Next on the list is the New York Yankees at +550, making them the favorites to win the American League pennant. The San Diego Padres have odds set at +800 after an offseason that saw them make some major improvements to their team.
Future betting odds will continue to be updated leading up to the season, and they could change daily once the games begin. There is plenty of value on some MLB teams to win the title this season, but the Dodgers look like a strong pick to repeat.