The National Hockey League has added another new sports betting partner, this time reaching an agreement with Bally’s Corp. An announcement came on Thursday, naming Bally’s an official new sports betting partner of the NHL, and this is the first such partnership for Bally’s.
Through this agreement, Bally’s will have rights to official NHL logos and data, which will add to the betting experience for its customers. This will be especially important when offering live betting markets as some states require official league data before the odds can be released.
Bally’s also has a deal in place with the Sinclair Broadcasting Group, and that will give the National Hockey League even more exposure. This new partnership will allow Bally’s to show live coverage of NHL games on the regional sports networks throughout the country.
This announcement comes in advance of the NHL preparing for a pair of outdoor games at Lake Tahoe this weekend. The annual Winter Classic was canceled due to COVID-19, but the league is hoping to showcase some of the top teams in a unique outdoor setting.
Bally’s Has Been Busy
Bally’s has been one of the most aggressive companies in the United States in terms of the sports betting industry. In November, Bally’s acquired Bet.Works and that company now powers the sports betting portion of its operations.
Sports betting is not the only vertical that Bally’s is interested in, as they have also looked at Daily Fantasy Sports and free-to-play games. Bally’s purchased Monkey Knife Fight in 2020 and has also invested in SportCaller.
Don’t expect Bally’s to slow down anytime soon as there are still plenty of opportunities to be had to increase their brand name in the ever-growing US sports betting industry.
NHL Looking to Become More Popular
The National Hockey League is not a popular betting market in the United States, but the league is looking to change that. The NHL has taken an aggressive approach in the sports betting industry, and forming partnerships will add some extra exposure to the sport.
Earlier this month, the NHL announced that it had reached an agreement with PointsBet to make them an official sports betting partner of the league. PointsBet is an Australian-based operator that has had tremendous success in the United States.
The league has also allowed its teams to form their own partnerships with sports betting companies, and several have already done so at this time.
Stanley Cup Betting Odds
The NHL shortened its regular-season schedule to allow the playoffs to begin on their usual schedule, making each game mean more for playoff positioning. Playoff races are already starting to heat up in each conference, which means that the Stanley Cup betting odds are changing almost daily.
The Colorado Avalanche and the Vegas Golden Knights are currently co-favorites to win the Stanley Cup, listed at +700 at FanDuel Sportsbook. These two teams are off to great starts but will have to get through each other in the West Division playoffs before advancing to the semifinals.
The Tampa Bay Lightning (+800), Boston Bruins (+1000), and the Toronto Maple Leafs (+1100) round out the top five at this time.