Barstool Sports Launching Basketball Tournament & New Shows

Lineups logoBarstool Sports, the company responsible for a popular multimedia brand and online sportsbook, is expanding into interesting new territory. The Barstool Spoprts Invitational, a new college basketball tournament produced by Barstool, is coming this November. Plus, Barstool has launched its own Name, Image, and Likeness (NIL) marketplace, in addition to some new shows.

The company is celebrating its 20th anniversary, and these types of moves show that Barsool is looking to continue expanding. Additionally, Barstool Sportsbook continues to gain fans in an increasingly competitive sports betting market. Here’s everything you need to know about the Barstool Sports Invitational and the company’s other ventures.

Barstool Sports Invitational Tournament Debuts In November

On November 11th, 2022, Barstool Sports will roll out its very first college basketball tournament. The Barstool Sports Invitational Tournament will be held at the Wells Fargo Center, home of the Philadelphia Flyers, Philadelphia 76ers, and Philadelphia Wings. The first game will feature the Toledo Rockets taking on the UAB Blazers, while the second will showcase the Missisi[i State Bulldogs taking on the Akron Zips. Barstool will not just broadcast the event, but produce the halftime show and sell tickets.

Barstool Rolls Out NIL Marketplace And New Programs

In addition to the new college basketball tournament, Barstool recently unveiled its new NIL marketplace. TwoYay, which helps to bring collegiate athletes and advertisers together, was announced on September 14th. The marketplace will work with the already established Barstool college athlete network, which has approximately 150,000 athletes registered. Additionally, TwoYay will not accept commission from either side, meaning Barstool itself won’t benefit financially from the marketplace.

Plus, Barstool Sports is looking to release a few new shows in the near future. Pardon My Take co-host Eric Sollenberger will helm a show focusing on pro football. Plus, Los Angeles Lakers point guard Patrick Beverley will host a Barstool-produced podcast that will premiere in October. More reality-focused shows will also be released soon focusing on Barstool Sports employees. In another example of Barstool’s continuing expansion during its 20th anniversary, the company now has media rights to the newly rebranded Barstool Sports Arizona Bowl.

Barstool Sportsbook Remains Popular With Bettors

One major focus for Barstool has been wagering, with its own mobile sportsbook in Barstool Sportsbook. The sports betting app is currently available in plenty of legal betting markets, such as Arizona, Tennessee, Colorado, New Jersey, Louisiana, and West Virginia. Additionally, Barstool Sportsbook Online just got the green light to operate in Ohio, which will launch legal sports wagering on January 1st, 2023. The mobile betting site definitely has some still competition with top operators like FanDuel Sportsbook, Caesars Sportsbook, DraftKings Sportsbook, and BetMGM Sportsbook.

However, the platform is hoping its dedicated fanbase and variety of bets available will make it stand out from the rest. Barstool Sportsbook offers the unique Quick Pick Six feature, which allows you to quickly build a parlay. The upcoming Barstool Sports Invitational Tournament, as well as the new NIL marketplace, programming, and the Arizona Bowl will help to build awareness of Barstool Sportsbook and the company’s other offerings.

Anthony Elio is a CU Boulder graduate with a degree in creative writing and advertising. He is the lead Industry Betting Writer at Lineups.com, where he has spent over a year covering industry news in sports betting, casino, and poker.

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