Topgolf and BetMGM are partnering up to provide an integrated entertainment experience with sports betting. Early plans include collaboration on promotional offers. Topgolf is already one of the more popular entertainment options within cities that have a Topgolf location. There are several in the Vegas area, and expansion continues as they have over 50+ locations. MGM is, of course, known for its name in the entertainment industry, but with legalized sports betting continuing to boom, they are also one of the more notable sportsbooks. As golf embraces the sports betting scene, it makes a lot of sense to see these two companies partner up.
What The Partnership Entails
Within states that have both Topgolf locations and BetMGM sportsbooks or casinos, you will begin to notice more BetMGM branding within Topgolf locations. Las Vegas has a Topgolf location at the MGM Grand and also has locations in Indianapolis, Nashville, Virginia Beach, Denver, and Detroit. All of these cities are now under a state that has legalized sports betting over the last year or two. With the continued expansion of Topgolf and BetMGM, the partnership can provide strong growth for both. The partnership is new, and further details will be revealed at a later time. However, we should expect promotions between the two to be one of the first aspects of the deal to be rolled out. With Topgolf being a pay-as-you-play style of a company with sign-up promos and membership cards, we will likely see BetMGM promos worked into this. What would really elevate the partnership is if BetMGM began having operating kiosks at Topgolf locations, but that would be further down the line as licensing and fees are very new.
If you are unaware of what Topgolf is, it is a modernized driving range that often has three levels where groups of people can play golf games at their dock. There are food and drinks available, making it a great entertainment option for families and friends. With multiple TVs and entertainment around the locations, it is also a great place to watch games and enjoy hitting some balls. The combination of BetMGM and Topgolf will bring innovation to both sports betting and the Topgolf product. Topgolf has opened the door for non-golf fans to come to enjoy a new sport, and with the PGA’s fast-moving love for the use of sports betting growing their game, this will work out for everybody involved.
BetMGM Sportsbook Updates
With sports betting becoming legalized in 20+ states now, BetMGM is making way into most as one of the top operators. Given the MGM Resort background, it is no surprise to see them as a strong competitor within the sports betting and gaming industry. They were founded in 2018 and are stationed in New Jersey. Chances are, if your state has legalized sports betting, BetMGM has either partnered with a local brick and mortar casino or have mobile options available. Adding Topgolf to a partnership is a great business for BetMGM and its expansion in both entertainment and sports betting.