On Aug. 22, BetMGM announced an expansion of an existing partnership with SportsGrid, the nation’s first live sports wagering streaming video network.
Details of The Partnership
The multi-year agreement enables BetMGM and its experts to provide insight and analysis during SportsGrid broadcasts like Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime. Ferrall Coast to Coast will feature BetMGM’s odds and promotions throughout its broadcast.
“We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year,” SportsGrid CEO Adam Kaplan. “By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.”
Today we announce an expansion and extension of our partnership – including our lead pro football analyst @SharpFootball delivering reports from MGM National Harbor in MD.
— SportsGrid (@SportsGrid) August 22, 2022
Sharp is SportsGrid’s main pro football analyst and he will deliver reports directly from MGM Resorts properties. Sharp’s reports will also be dispersed across SportsGrid’s multimedia content platforms which include its video streaming network, website, social media, and digital syndication publisher network.
“I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real time insights and analytics throughout the NFL regular season and playoffs,” Sharp said. “This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props.”
Past Meets Present
This partnership is an expansion of the two entities’ existing partnership which was formed in February of this year. The two companies announced their strategic partnership that would seek to integrate BetMGM’s content across SportGrid’s programming.
Louis Maione, president and co-founder of SportsGrid, said in February: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”
BetMGM Trailblazing Corporate Partnerships
The BetMGM and SportsGrid partnership is really just a needle in a haystack of all the sportsbooks that have begun to partner with large media companies, however they are dominant in the space. Earlier this month, SportsGrid was apart of a similar partnership in which the media company partnered with FuboTV. And last year, FanDuel inked a $30 million deal with the Pat McAfee Show (coincidentally one of SportsGrid’s aired programs).
These partnerships stretch beyond just media companies though. As sports betting becomes relevant around the world, professional sports teams all over the country are chomping at the bit to get in on the action. BetMGM was actually an early proponent of this movement earlier this year when it launched a sportsbook at Nationals Park, becoming the first sportsbook to be connected to a MLB stadium. BetMGM will also become the first sportsbook operator to open a retail sportsbook in the NFL ahead of the regular season kickoff in a couple of weeks. This season, Arizona Cardinals fans will be able to bet in person at State Farm Stadium in Glendale, AZ for the first time ever.