The NHL and BetMGM have announced a multi-year partnership! Both remain heavily invested in responsible gaming by partnering with an American Gaming Association campaign. Recently, BetMGM aso launched the very first slot game with an NHL theme.
NHL and BetMGM AnnouncePartnership Extension
It’s just been announced that leading betting operator BetMGM and the NHL have forged a multi-year partnership. This deal will continue the relationship between the two entities, with BetMGM acting as the Official Sports Betting and Gaming Partner of the league. The betting operator will also be showcased on national broadcasts of games. This includes signage for regular season games and Stanley Cup Playoff matchups.
According to Adam Greenblatt, CEO of BetMGM: “Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love. The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”
The announcement comes at a time when BetMGM Sportsbook is preparing to launch into new betting markets in the U.S. in 2024, with Vermont and Nort Carolina both preparing to allow mobile sports betting.
NHL Vice President of Business Development Jason Jazayeri expressed further excitement over the ongoing partnership, saying “We are thrilled about our partnership extension with BetMGM. The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”
— BetMGM 🦁 (@BetMGM) December 20, 2023
Both The NHL and BetMGM Further Commitment To Responsible Gaming
BetMGM and the NHL are both committed to responsible gaming, as both have made partnerships with “Have A Game Plan. Bet Responsibly”. The campaign from the American Gaming Association focuses on education for sports wagering, as well as promoting responsible gaming for bettors.
Other partners for the campaign include DraftKings, Bally’s, FanDuel, the NBA, MLB, PGA Tour, WNBA, and USFL, and professional teams such as the Vegas Golden Knights, New York Knicks, New York Jets, and Wasington Capitals.
BetMGM also offers resources through the MGM Resorts-developed GameSense, a platform that provides strategic information on sports betting, table games, slot machines and lottery games.
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NHL’s First Slot Game Debuts On BetMGM Casino
A few weeks before this partnership was extended, BetMGM Casino (the iGaming app from MGM Resorts International) debuted NHL Gold Blitz, the very first online slot machine game endorsed by the NHL. The game debuted in New Jersey, the first U.S. state to roll out online casino gaming.
The slot game features logos from all 32 teams in the league and features Wild Multiplier Free Spins and NHL Gold Blitz Instant Cash Colection.
This isn’t the first time the NHL has dipped its toe into online casino gaming. BetMGM Casino has also rolled out a number of NHL-themed games such as blackjack, baccarat, and roulette in 2022. Additionally, BetMGM released NHL versions of Dream Catcher, its live Money Wheel game.
BetMGM Casino is recognized as one of the top platforms in the industry, with over 1,500 available games. The iGaming site is currently live in New Jersey, Michigan, Connecticut, Pennsylvania, and West Virginia. Plus, BetMGM Online Casino is available in the Ontario online casino industry, which launched in April of 2022.