Sports betting and online casino gaming are big business, with popularity across the globe. The spreading legalization of gambling combined with the convenience of mobile betting apps makes it no surprise that wagering has become such a lucrative industry. This is backed up by a report from earlier this year that the international betting market will likely grow from approximately $287 billion to $458 billion between 2021 and 2022. This massive market growth has some of the top betting operators looking to strike while the iron is hot with further expansion. Here’s how one of the top international names in gambling is forming an aggressive acquisition strategy.
Entain Seeks More Acquisitions With $1 Billion Loan
Entain Group has grown into one of the top names in online casino gaming and sports wagering, and it’s not ready to slow down as we get ready to look forward to 2023. Needing a financial boost to complete its acquisition strategy, Entain recently secured a $1 billion loan, with part of the reasoning behind such a significant amount coming from the company’s international credit investors.
This all comes shortly after some of Entain’s most recent acquisitions of BetCity and SuperSport Group. The loan will help Entain balance out the cost of acquiring the Netherland-based betting brand BetCity. While the loan is undoubtedly substantial, the Entain CEO Jette Nygaard-Andersen believes it to be crucial for the long-term future of the company.
Today marks the start of Safer Gambling Week across Europe. 🛡️
Throughout the week, our Entain brands will be highlighting the importance of safe and responsible play. 💜
— Entain (@EntainGroup) October 17, 2022
A Look At Some Of Entain’s Biggest Brands
As one of the top gaming companies in the world, it’s no surprise that Entain oversees plenty of different major gambling brands. In the U.S., the biggest betting brand is likely BetMGM, a popular sports betting app and online casino released in collaboration with MGM Resorts International. Entain is also active with another MGM property with Borgata Sportsbook and Borgata Casino. There are also a major amount of different international betting brands currently under the Entain umbrella.
Some popular iGaming platforms such as PartyCasino, NinjaCasino, Cheeky Bingo, Foxy Games, Gala Casino, and PartyPoker. In terms of international sports betting, Entain is also behind brands like Bwin Sportsbook, Sportingbet, Eurobet, and Crystalbet. Although a major focus of the company is in the aforementioned betting platforms, Entain also offers a number of different B2B offerings such as PMU, AGT, and Danske Spil.
We’re now official partners of the iconic #Cincinnati Reds! 🎉
Read the full announcement:👇https://t.co/ys2jvMtNpC
— Entain (@EntainGroup) October 12, 2022
More Information on Entain Group
Late in 2020, GVC Holdings officially rebranded itself as Entain Group as the company continued to focus on growing as a top name in global gambling. Entain currently has 20 different offices spread across five continents, with a total employee number of over 25,000. The company is also currently operational in 31 different territories. The new acquisition strategy is nothing new for the company, which acquired Bwin.Party Digital Entertainment back in 2016, followed shortly by the 2018 acquisition of the retail-focused Ladbrokes Coral Group PLC.
While we know that the $1 billion loan is meant for additional acquisitions, it will be interesting to see how that strategy unfolds. One thing’s for certain: in a competitive and flourishing gaming industry, Entain isn’t pumping the brakes anytime soon.