It was announced today that BetMGM will be launching a special betting experience at Buffalo Wild Wings. This betting experience will only launch in a few selected states that have mobile and online betting. The states will be Colorado, Indiana, Iowa, Michigan, Tennessee, New Jersey, and West Virginia.
How it Works
Currently, BetMGM uses geolocation services to make sure that you are within a state’s borders when betting on sports. It has expanded the use of this technology to see if you are on the property of a Buffalo Wild Wings. This is how the app will assure that you are at the restaurant and give you access to custom and exclusive bets.
The app section itself is called Ot Odds and is powered by BetMGM. The live bets and custom offers will seemingly pop up on screens at the Buffalo Wild Wings, and you can then place bets with BetMGM on the Ot section. There will also be a scan to play option so that you can go directly to the bet on your phone.
The bets promised by Buffalo Wild Wings and BetMGM include live-game betting, curated bets, and better payouts. There also seem to be custom promotions that will be randomly given out at the Buffalo Wilds Wings. In the promo video, BetMGM shows off NFL, NBA, & Golf wagers. It seems safe to assume that if Buffalo Wild Wings is showing the sport, you will probably be able to get these offers for said sport.
You still will need a BetMGM account and will need to be 21 years of age or older to wager. The bets will only be available on the mobile app as the restaurants and bars themselves are not licensed for sports betting.
Why The Parternship?
BetMGM is looking to expand its brand. The move to make Buffalo Wild Wings a hot spot for sports gambling is an attempt to more normalize both sports betting and BetMGM. They essentially are attempting to create a retail betting location that caters to sports fanatics without having an actual physical sportsbook.
BetMGM has been one of, if not the best, sportsbooks at expanding its name value. It has created betting partnerships with the Pittsburgh Steelers, Tennessee Titans, Detroit Lions, and Denver Broncos. These partnerships, while expensive, provide the sportsbook with unmatched trust and legitimacy by tying themselves to some of the biggest names in American sports. Now, creating a partnership with a massive sports bar and restaurant chain, it continues to expand its name value and brand trust.
On the Buffalo Wild Wings side, this will surely drive in more customers as it can be a face for sports betting. There is also the pull of promising value wagers that savvy-bettors will always want to take advantage of.
Sports betting, drinks, and food all go hand-in-hand, and the best retail sportsbook locations across the United States offer this combination. Buffalo Wild Wings essentially becomes a hub for mobile sports betting and gets to reem the benefits that a retail sportsbook would without actually being one.