Details Of The Partnership
On Feb. 27, Bragg Gaming announced the launch of its new content and Remote Gaming Server (RGS) technology with Caesars Sportsbook & Casino in New Jersey, a part of its continued progression of expanding its North American operations.
“The iconic Caesars brand is synonymous with the very best in casino gaming entertainment in the U.S., and as we continue to successfully deploy our rich new content portfolio across North America, we are delighted to further build on our long-standing relationship by extending the reach of these new games to their players in New Jersey,” Yaniv Sherman, CEO of Bragg Gaming said in a press release.
This partnership is an extension of an existing partnership between the two brands as Bragg already offers this same content in Michigan, as well as some existing content in New Jersey. As of now, Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, and other exclusive content is now available to Caesars customers in New Jersey.
“We have enjoyed a very productive relationship with Bragg and are pleased to extend our companies’ partnership as we know their slot content resonates with our players,” Matthew Sunderland, Senior Vice President of iGaming at Caesars Digital said. “The launch of new content from Bragg will further help us bring our customers in New Jersey a best-in-class iGaming experience.”
“This launch is an important step for us, as the integration of our new RGS technology opens the door to a stellar line-up of premium casino content we have planned for release throughout the year and beyond,” Sherman added.
Hitting a jackpot makes any week better 🤑pic.twitter.com/AJKrFjdSs8
— Caesars iCasino (@CaesarsCasino) February 21, 2023
North American Developments
“We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from the new proprietary studios we launched this year, as well as exclusive games from our latest third-party studio collaborations,” Falzon said in a press release from December 2022.
DraftKings and Caesars are on a lengthy list of Bragg’s partners that include BetMGM, FanDuel, Rush Street Interactive, and several others.
Michigan and New Jersey are two of just six states with legal iGaming markets. The other four are Pennsylvania, Delaware, Connecticut, and West Virginia. The iGaming market has been quiet for some time, with all recent attempts at legalization failing. But recently, Sen. Joseph P. Addabbo proposed a New York iGaming bill that would legalize online casino games in the state. New York lawmakers have until June 8 (end of the legislative session) to approve this bill – SB S4856.
— Caesars iCasino (@CaesarsCasino) February 20, 2023
Bragg’s European Plans
However, the Canadian-based company has also expanded their European footprint in recent weeks. On Feb. 6, Bragg announced that they signed a “major content deal” with Betsson Group, one of Europe’s biggest gambling operators that’s home to 20 different betting brands.
COO of Bragg Lara Falzon said “we have much more to reveal throughout the year as we place our content in front of a wider and more diverse global player base,” in the Feb. 6 press release.