On Thursday, the Buffalo Bills announced a multi-year partnership with FanDuel Sportsbook, making the industry giant the team’s official mobile sports betting partner. We’ve seen sportsbooks look to partner with NFL teams as the sports betting industry grows as the franchises present excellent opportunities for marketing to large audiences.
New York sports teams are expected to be exploring avenues to leverage the upcoming launch of mobile sports betting in the state. On Saturday, FanDuel, along with three other sportsbooks, will launch its mobile platform in New York. The Empire State will become the most significant state to legalize mobile sports betting to date, and it’s not a surprise to see the Bills look to explore profitable business ventures in this space.
Aspects of the Partnership
The partnership between FanDuel and the Buffalo Bills will include a wide range of activations to leverage the two powerful brands. FanDuel will be able to use the Bills’ marks and logos for advertising purposes, and the sportsbook will also gain access to the team’s TV and radio spots. FanDuel will also be able to advertise via signage and activations at Highmark Stadium and will explore a range of creative ways to engage the team’s fans.
FanDuel is also expected to be the presenting sponsor of the Bills’ team podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown. The podcast includes discussion of team news, player matchups, and fantasy football, and it is expected to add a betting angle with the inclusion of FanDuel as a sponsor. The sportsbook will gain a valuable audience in the New York market through this popular podcast.
Other FanDuel Partnerships
In addition to the new contract with the Bills, FanDuel has an existing partnership with the NFL as one of its official sports betting partners. FanDuel has access to NFL trademark material for its advertising purposes and can also leverage the partnership with unique fan engagement programs through NFL games. FanDuel is also partnered with Genius Sports, a technology company that provides official, exclusive league data to the sportsbook. FanDuel’s first partnership with an NFL team was with the Denver Broncos, which was agreed upon in June 2020.
FanDuel New York Launch
With the upcoming launch of FanDuel Sportsbook in New York, Bills fans will have access to one of the leaders in the sports betting industry in the United States. FanDuel has an incredibly user-friendly website and mobile application with a massive betting menu featuring tons of different professional, collegiate, and international sports. In addition, FanDuel offers some of the best promotions in the business, including a big $1,000 risk-free bet at signup.
FanDuel is already live in New York with its Daily Fantasy Sports offerings, and you can include Bills players like Josh Allen, Stefon Diggs, and Devin Singletary in your DFS lineups on the platform. Starting on Saturday, you will be able to bet on the spread, money line, over-under, and player props in Bills games via FanDuel, as well.
For more information on FanDuel and access to our exclusive sign-up promotion offer, you can visit our FanDuel New York page.