The lines between traditional sports media and betting-related media are starting to blur more and more. Sports broadcasting will commonly flash different odds and spreads alongside news updates. ESPN airs Daily Wager, a sports betting-focused show hosted by Doug Kezirian. And you can’t open your podcasting app without seeing the massive amount of programs that talk exclusively about sports wagering. The culture of placing sports bets is here to stay, and it’s time to get used to it. One obvious example of this change is the number of big sports personalities that are heading into the sports betting world. Let’s take a look at one sportsbook’s attempts to entice an especially well-known sports talent.
Caesars Sportsbook Pursuing Adam Schefter
If you’re paying attention to pro football, you know who Adam Schefter is. His name is almost always associated with a breaking NFL news story. Well, Caesars Sportsbook has noticed his popularity and possibly wants to get into the Schefter business. Some media sites are speculating that Caesars is looking to scoop up Schefter once his time with ESPN is done. Schefter’s contract expires next summer, so the popular sportsbook might be looking to take advantage and hire him on.
This isn’t even the first time Caesars has drafted well-known names away from the popular sports channel. Not too long ago, the sportsbook hired on Trey Wingo and Kanny Mayne, both established media personalities with ESPN. Additionally, some sources are saying that Caesars is looking to hire on Adrian Wojnarowski, ESPN’s insider on the NBA. Because of the NFL’s suddenly friendly relationship with sports betting, this move likely wouldn’t affect Schefter’s ability to get breaking news from inside sources. If the move ends up happening, ESPN would have a difficult time replacing Schefter. However, some believe the channel would try to poach Ian Rappaport, who has acted as an NFL Network insider for years.
What Would Schefter Bring to Caesars?
Adam Schefter has plenty of experience that he could bring to Caesars. In addition to his many years of reporting and breaking stories, Schefter has a major social media presence. He currently has 8.6 million followers on Twitter, a number that will likely see a spike if he hops over to Caesars. However, he has seen some controversy as of late. It’s been recently revealed that Schefter sent an unpublished article to former Washington Football Team executive Bruce Allen before it was released. However, Schefter has claimed this is merely a common fact-checking practice.
The Next Wave of Sports Media
The speculated hiring of Schefter, along with its previous hires of sports personalities, makes it seem like Caesars is all-in on the sports media game. This makes sense, as the sportsbook is in a tense battle with a wave of competition featuring DraftKings, BetMGM, FanDuel, and many more. Having a full-fledged media presence would be a boon for the company, as it would practically act as a 24/7 advertisement for its sports betting offerings. We’ll have to wait and see, but this might be the start of a major wave of changes in the current sports landscape.