The partnership between the LSU Tigers and Caesars Sportsbook is officially over. The announcement comes at a time when numerous universities are calling off sports betting deals with different operators. Despite the end of this partnership, the Caesars brand still has numerous ties to the Louisiana sports betting industry.
LSU Tigers And Caesars Sportsbook Officially End Partnership
A partnership struck in 2021 between Caesars Entertainment and Louisiana State University has come to an end. According to WBRZ-TV, the multi-year seven-figure deal between the two sides allowed for Caesars Sportsbook advertisements to be featured throughout the university’s campus. The mobile sportsbook was also featured in official LSU emails sent to students.
In addition to this marketing, there were numerous Caesars signs at Tiger Stadium, the home football field of the Tigers. The operator also had the naming rights to the 1,500-seat Caesars Sportsbook Skyline Club at Tiger Stadium, which allowed fans access to drinks and an all-you-can-eat buffet.
Caesars Sportsbook signs were also placed at other LSU sports program events, such as baseball, basketball, and gymnastics. The deal had received criticism due to potential exposure to students under the legal betting age, as well as addiction risks.
Game Day In Baton Rouge
— LSU Baseball (@LSUbaseball) June 2, 2023
Numerous Other College Betting Deals Have Ended
The announcement of the LSU and Caesars deal dissolving shouldn’t come as too much of a surprise as more universities begin ending their spots betting deals. Michigan State University, which also had a deal with Caesars Sportsbook, just ended their partnership after a little over a year.
Two universities also had deals with PointsBet Sportsbook end earlier this year, with PointsBet terminating its University of Colorado at Boulder deal in March and then doing the same with the University of Maryland in May. One of the driving factors in putting a stop to so many college betting deals was the change in the responsible marketing code from the American Gaming Association, which condemned sports betting operators partnering with universities.
Additionally, numerous controversies involving college betting have arisen lately, such as the investigation into suspicious bets on a college baseball game between the Alabama Crimson Tide and LSU Tigers. The story continues to develop, as Cincinnati Bearcats coach Scott Googins has just resigned from the team amidst staff members’ alleged role in the controversy. A full investigation has also started on potential wagering by student athletes at Iowa University and Iowa State University.
Closing out the season in the @CaesarsDome ⚜️
— New Orleans Saints (@Saints) January 8, 2023
Caesars Still Has Numerous Louisiana Connections
While Caesars Sportsbook no longer has a connection with the LSU Tigers, the sports betting operator still has plenty of representation in the state of Louisiana. The most evident example of this is the platform’s partnership with the New Orleans Saints. As part of this particular deal, the mobile betting site has the naming rights of the Saints’ home stadium, the Caesars Superdome.
This was a historic agreement, making the Saints the first team to have the naming rights to an NFL stadium. The online sportsbook also has a partnership with the state’s NBA squad, the New Orleans Pelicans.
There are also two popular casino properties in the Bayou State that feature retail Caesars Sportsbooks: Horseshoe Bossier City Hotel & Casino and Harrah’s Casino New Orleans.