Caesars Sportsbook Announces Caesars Sportsbook & Casino Truck Tour, Launching Sept. 19
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Caesars Truck Tour Preview
On Sept. 14, Caesars Entertainment published a press release announcing the launch of its Caesars Sportsbook & Casino Truck Tour, a fan engagement campaign that will feature an 18-wheeler traveling to select locations and sporting events across the U.S. It will provide unique sports betting and casino experiences for sports fans through betting kiosks, food, celebrity appearances, music, merchandise, and more.
“The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible,” said Eric Hession, President of Caesars Digital.
The truck tour will begin on Sept. 19 in Orchard Park, New York for the Monday Night Football matchup between the Buffalo Bills and the visiting Tennessee Titans. Caesars already has an in with the Bills as it became an official sports betting partner of the team in January – the partnership includes naming rights to a sportsbook-style lounge at Highmark Stadium.
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” said Hession.
What's UP, Buffalo‼️
From HOFers hanging out to epic tailgating, @wingoz lets you know what's going down at the Caesars Sportsbook & Casino Truck at Highmark Stadium ahead of MNF 🎉#CaesarsSportsTour | #BillsMafia pic.twitter.com/2nz4qVAlvU
— Caesars Sportsbook (@CaesarsSports) September 14, 2022
Caesars Truck Tour Partners
The truck will feature over 1,000 square feet of activation space in addition to a production and podcast studio. These studios will be used to create content with Caesars Entertainment partners such as Peyton Manning’s Omaha Productions, ESPN, and CBS Sports. The release said that Omaha will play a “key role” during the tour through live events and content creation. Caesars and Omaha announced a strategic partnership in June of this year.
“The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season,” said Omaha Productions Founder Peyton Manning. “Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country.”
Alongside Omaha Productions content creators, Caesars Entertainment will bring on its internal ambassadors, such as former ESPN personalities Trey Wingo and Kenny Mayne, to elevate the experience.
Pulling up to the the Caesars Sportsbook & Casino Truck in Buffalo for MNF like 😎#CaesarsSportsTour | #BillsMafia pic.twitter.com/15TFSBAzEj
— Caesars Sportsbook (@CaesarsSports) September 14, 2022
Caesars Truck Tour Locations
Following the launch in Buffalo, the truck will move through the country to other states with legalized sports betting, stopping at the year’s biggest sporting events and Caesars Entertainment locations.
It will visit a total of 13 professional sports games: 12 NFL games (including the Pro Bowl) and an NHL game between the Washington Capitals and Boston Bruins. The truck will also visit some of college football’s biggest rivalry games including the Ohio State and Michigan State game and the Alabama and LSU game (Caesars Sportsbook is an official partner of LSU Athletics). The Guaranteed Rate Bowl and Fiesta Bowl are also included in the tour during Bowl Season.
The voyage will end at Super Bowl LVII in Glendale, Arizona on Feb. 12. Caesars Sportsbook already has a world-class sports betting venue in Arizona at Chase Field, home of the Arizona Diamondbacks.
You can find a full list of games with dates and times, here.
