The online sports betting industry in Colorado is growing once again, and it’s another big name that has launched. Bally Bet, the online sports betting app of Bally’s Corp is now live and available for download.
At this point in time, this is strictly just a beta launch, but the Bally Bet app will be receiving upgrades and improvements in the coming weeks. Bet.Works is the company that designed the bet after Bally’s has agreed to purchase that company.
Bally’s is a company that is headquartered in Rhode Island, but it has become a household name throughout the United States. The company also has taken a focus on online casino gaming, but growing in the US sports betting industry is the top priority.
The company has previously invested in Monkey Knife Fight, one of the fastest-growing DFS platforms in the United States. Bally Sports has also taken the country by storm in recent months as it replaced Sinclair Broadcasting.
Making the move to online sports betting was the next logical step, and choosing Colorado was a strategic move. This is a sports betting market with plenty of competition, but the Bally’s Corp name should allow it to become a leader in the state.
Bally’s Being Aggressive
Bally’s already has a solid casino presence in the city of Black Hawk, Colorado, with three properties up and running. These properties include Golden Gates, the Golden Gulch, and Mardi Gras.
There is a plan in place from this company that will see its own and manages at least 16 casino properties in 11 different states. The biggest growth is set to come in the online sports betting industry.
According to an announcement from the company, Bally’s plans to launch a mobile app in at least three more states in 2021. Iowa and Virginia are two of the top targets, but Bally’s continues to seek market access in other states.
New Rewards Program Coming
Customers that sign up for this new site will quickly see a number of new features, including a brand new rewards program. This program should help Bally’s Corp compete in the crowded and competitive industry.
Bally Rewards is the official name of the program, and customers can rack up points for simply making and winning bets on the site. Customers in Colorado will be able to use the points for exclusive features at retail properties in the state.
The Bally Rewards program will be getting an upgrade this summer, and it will then allow customers to redeem points for exclusive opportunities at Bally’s properties throughout the country.
Colorado Sports Betting Numbers
Colorado launched sports betting on May 1, 2020, at a time when the COVID-19 pandemic was hitting the United States. The state was still putting up some impressive numbers, but things really started to take off when live sports returned.
There has been more than $2.3 billion wagered since May 1, and Colorado has become one of the six biggest US sports betting markets in the US. The gross gaming revenue for the first year of sports betting was nearly $150 million.