Denver Broncos and BetMGM Agree to Multi-Year Sports Betting Partnership
The Denver Broncos are at it again. The first NFL team to partner with a sports betting company is back at it. Now, they are forming a multi-year partnership with BetMGM.
BetMGM will offer different in-game experiences to Broncos fans, including a new BetMGM Lounge at Empower Field at Mile High Stadium. Also, the partnership will include benefits and packages courtesy of BetMGM.
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” said BetMGM’s Chief Marketing Officer Matt Prevost.
“We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country while offering BetMGM users new ways to engage with their favorite football team.”
Broncos and BetMGM Partner Up
This is now the third partnership with a sports betting company. Last month, the Broncos partnered with FanDuel and BetFred USA.
BetMGM will be providing premium fan experiences for Broncos fans. The experiences will include a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, benefits through MGM Resorts’ loyalty program, and M life Rewards.
The strategic partnership also includes a free-to-play mobile game, digital marketing assets, and in-stadium promotions and signage.
The BetMGM Lounge will have a full-service premium bar, a luxury lounge, live odds, and assistance with BetMGM’s mobile app. Also, BetMGM will have a special, season-long “First Possession Payoff,” which will be announced at a later date.
Denver is in prime position to build a stronghold among sports betting partners. They have formed three sports betting partnerships in the last month. FanDuel was the first partnership between a sports betting company and an NFL team. Later that week, the Broncos then partnered with BetFred USA.
The Broncos have a great opportunity to grow their brand within the sports betting industry. Colorado legalized sports betting on May 1 with full retail and mobile betting available. Four sportsbooks launched the first day with BetMGM, BetRivers, DraftKings, and FanDuel all operating on day one. Colorado now has 11 sportsbooks operating in the state.
Earlier this year, the NFL eased sports betting rules for the league. They began allowing teams to form partnerships with sports betting companies. Denver has been able to take full advantage of the new rules as major players in the sports gaming industry have entered the Colorado market.
Denver remains the only NFL team to form partnerships with the sports betting industry. Even the NFL does not have an official sports betting partner. The NFL has partnered with DraftKings, but only as a Daily Fantasy Sports partner.
The biggest thing about the partnerships is how Broncos will get the most out of this. All three sports betting companies will offer fans special deals at Broncos games to give them the ultimate fan experience.
Fans will be able to pick and choose the sports betting partner they want to go while at the game. This only helps the fans, which will help all parties in the long-term. As sports betting becomes legal across the U.S., more teams are going to hop into the sports betting industry as soon as possible.