DraftKings Sportsbook has had an interesting rise in the world of sports betting. The platform started out as a daily fantasy sports site in 2012, and exploded in popularity with the growing popularity of daily fantasy sports. With the launch of DraftKings Sportsbook, the platform also quickly became one of the go-to options for sports bettors as mobile wagering continued to be legalized in more states across the U.S.
Plus, DratKings has expanded into the iGaming market with the DraftKings Casino platform. With the sports betting industry continuing to be competitive, DraftKings Sportsbook has also been getting more involved in the world of NFTs with the rollout of DraftKings Marketplace, which offers exclusive NFTs that users can buy, collect, and sell. Plus, DraftKings has just announced a partnership with the international NFT ecosystem Deadfellaz. Here’s what you need to know about the collaboration between Deadfellaz and DraftKings.
Deadfellaz And DraftKings Collaborating On NFTs
The deal between DraftKings and Deadfellaz will transform 13 pro football players into exclusive NFT player cards. These cards will be limited edition and can be played in the DraftKings Reignmakers Football games, in which players build up a roster of player cards to compete in contests similar to fantasy football.
Every week, these Reginmakers contests will allow users to compete for $1 million in different prizes as the NFL season progresses. DraftKings will also hold special contests themed around Deadfellaz, in which players can win different NFT prizes. The Deadfellaz collectibe cards will be released on October 25th, with the Reignmakers Football contests beginning on October 30th.
Just in time for Halloween, @DraftKings and @Deadfellaz announced a first-of-its-kind collaboration to transform 13 professional football players into limited-edition @DKReignmakers player cards with Deadfellaz IP. Full release: https://t.co/BCrND3CppI pic.twitter.com/kxirgwVjqq
— DraftKings News (@DraftKingsNews) October 20, 2022
Plenty Of Star Players To Be Represented
Some of the top names in the NFL will be turned into “Deadfellaz” NFTs with this collaboration. Nick Chubb, the NFL leader in rushing heading into Week 7, is one of the biggest names to be included in the deal. In the middle of a breakout season with the Philadelphia Eagles, Jalen Hurts will be another top athlete featured on the NFT marketplace. Plenty of other NFL stars will be added in as well, such as Matthew Stafford, Kyler Murray, Deebo Samuel, and Alvin Kamara.
More players will be added later on as well and will be revealed in the near future. Considering the amount of rising stars in the league this year, it will be interesting to see which players get chosen for the remaining cards. DraftKings is given licensing rights for the likeness of these players thanks to a collaboration with the NFLPA and OneTeam.
Will the Falcons (+6.5) move to 7-0 against the spread when they take on the Bengals this week? 🤑 pic.twitter.com/zCaQrDrL1c
— DraftKings Sportsbook (@DKSportsbook) October 20, 2022
DraftKings Continues To Take On The Competition
The DraftKings collaboration with Deadfellaz shows that the online betting app is looking to stay ahead of the other major sportsbooks. DraftKings is consistently a market leader in sports betting, competing with the likes of BetMGM Sportsbook, FanDuel Sportsbook, and Caesars Sportsbook.
DraftKings and FanDuel tend to battle for the top spot in many states, which is reminiscent of the two constantly competing as daily fantasy sports platforms. With the Deadfellaz player cards being released soon, DraftKings is looking to appeal to fans of NFTs and NFL bettors alike.