DraftKings Enters the Michigan Market with Bay Mills Resort Partnership

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DraftKings is partnering with Bay Mills Resort & Casino to set up sports betting retail and mobile betting in Michigan. Michigan is not the eighth state DraftKings has launched mobile betting. Colorado, Indiana, Iowa, New Jersey, New Hampshire, Pennsylvania, and West Virginia are the others.

Also, DraftKings is setting up retail in the state. Michigan will be the seventh state DraftKings has entered with retail including Colorado, Iowa, Mississippi, New Hampshire, New Jersey, and New York.

“We are excited about our new partnership with DraftKings,” said Bryan Newland, Tribal Chairman for the Bay Mills Indian Community. “Expanding on what entertainment options we can offer at Michigan’s longest operating gaming facility is always our goal. Our new on-site DraftKings Sportsbook will be one more great reason for Michiganders to vacation with us in the Upper Peninsula.”

Right now, there is no timetable for when DraftKings will be operating in Michigan. Sports betting is taxed 8.4 percent, while Detroit casinos have to pay an additional 1.25 percent city tax.

Location of DraftKings

draftkings mobile appThe DraftKings sportsbook is going to be at the Bay Mills Casino & Resort in the Upper Penninsula.

The UP is a popular travel destination for Michiganders to vacation. Although the Upper Peninsulas population is not as dense as cities like Detroit or Grand Rapids, The DraftKings sportsbook should see tourists from all over check them out.

The Upper Penninsula is considered one of the top travel destinations in the United States. The location should allow DraftKings to take advantage of its site by partnering up with one of the most popular casinos in the UP.

Also, DraftKings is rated the number one mobile sports betting brand in the U.S. Setting up a mobile site for Michigan will also help bring in revenue for their brand. Michigan sees the results other states are having with mobile betting.

With DraftKings now in the mix, this will interest sports bettors throughout the state.

DraftKings Moving Forward

DraftKings continues to enter Midwestern markets. Right now, they are operating in Iowa and Indiana for mobile services. Michigan is on the way, and DraftKings is looking at early entry into Illinois.

The mobile sports betting retailer is capitalizing on the midwestern market. Entering states with major cities like Chicago, Indianapolis, and Detroit will be crucial for their U.S. growth. Also, offering mobile betting services in states that allow will help generate more revenue.

DraftKings might be up to something the way their expansion is going. They could capitalize on an entire region of the United States. If DraftKings can get a foothold on one part of the U.S. market, then this could help them expand across the U.S.

Also, the revenue generated from these states could help them leapfrog across the U.S. DraftKings is already in significant betting markets like Colorado, New Jersey, and New York. Michigan is next, along with gaining access to Illinois.

The possibilities are endless right now with DraftKings. However, it is one state a time for them. Partnering with Bay Mills Casino & Resort puts them one step closer at becoming the leader in U.S. sports betting.

I fell in love with handicapping right away. Sports betting is a lot more enjoyable when going through advanced data to find an edge on a Vegas line. Situational plays is a focus of mine and study stats and data analytics to go along with certain situations to make myself a more well rounded capper. College football and college basketball are my favorite to bet.

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