If you live in a state with legal sports betting, you’ve likely got your pick of sportsbooks. While most states launch with only a handful of different sports betting platforms, those tend to grow quickly over time. Just look at Colorado, a state that rolled out sports betting with only four sportsbooks. That number has grown significantly since then, as the amount of sportsbooks in the state has now grown to double digits. However, with so many players in the sportsbook game, who is the top dog? With nonstop promotions and advertising campaigns, it’s always going to be competitive, although one platform in particular has reached an impressive level of popularity.
DraftKings Is the Most Recognized U.S. Sportsbook
Thanks to a new study by YouGov, an online international data analytics and research firm, we have a better idea of which sports wagering platform is the most recognized by the general public. The study, which surveyed 1,178 people that had seen sports betting advertisements over the past month, showed that 37% of them knew about DraftKings. Not too far behind is FanDuel, the longtime rival of DraftKings dating back to the early days of daily fantasy sports, with 30% recognition. Getting the proverbial bronze medal is Caesars Sportsbook, which was recognized by 19% of respondents. Rounding out the list were BetMGM with 16% and Barstool Sportsbook with 10%.
Interestingly, offshore sportsbooks were even recalled by some during the study. Bovada, one of the top offshore sportsbooks in the world, was remembered by 4% of participants in the study. 14% of those involved in the study also noticed “other” sports betting platforms, although YouGov didn’t release the names of the other sportsbooks.
What About the Younger Demographic?
One interesting note on this study is the information gathered on younger people and sports wagering. YouGov surveyed 2,223 respondents between the ages of 18 and 23 in order to see their involvement with sports wagering advertisements. The study showed that 47% of those surveyed didn’t remember seeing any advertisements for sportsbooks. Looking through the lens of states that have fully launched legal sports betting, though, a much lower 21% hadn’t remembered seeing any such ads.
Looking deeper at states with legal sports betting, 68% of younger participants noted seeing at least one sports betting advertisement daily. 56% of those respondents also noted seeing one or more per day.
Study Shows Betting Concerns
Not everything from the YouGov study was positive, though. A whopping 86% of participants believe that, in the current betting landscape, platforms aren’t able to combat problem gaming. In terms of the younger respondents, 44% believed that the current marketing blitz by sports betting operators might have bettors placing too much on sporting events. 54% also noted that sports betting platforms need to be cautious in their advertisements, especially when it comes to marketing to minors. With the massive growth that legal sports wagering has seen in recent years, this type of information could be vital in establishing sports betting nationwide.