Fanatics Sports Betting App Eyeing January 2023 Launch

Lineups logoThe sports betting market has gotten very competitive over the years. Some of the top players in the industry for the past few years have been BetMGM Sportsbook, FanDuel Sportsbook, DraftKings Sportsbook, and Caesars Sportsbook. However, we’ve also seen some new sports betting operators enter the market in previous years, such as SI Sportsbook, MaximBet Sportsbook, and Fubo Sportsbook, with the Jake Paul platform Betr coming soon.

One new mobile betting app that’s beginning to get some hype comes from Fanatics, the popular sports apparel brand. Now we have some more information on the launch month of the new online sports betting site, as well as the areas the platform will likely expand into. Here’s what you need to know about the future release of Fanatics Sportsbook.

Fanatics Sportsbook Should Roll Out Next Year

Although details on the launch of the Fanatics sports betting platform have been fairly sparse so far, it’s been recently revealed that the online sportsbook should come early next year. Michael Rubin, the CEO and founder of Fanatics has revealed that its sports wagering options is looking to launch in different U.S. states throughout 2023.

According to, these launches could start as early as January of 2023, although Rubin has said in the past that late 2022 was an original target date. There are still plenty of details yet to come, such as what to expect from the Fanatics Sportsbook mobile app interface, welcome bonus, and types of wagers offered.

Don’t Expect A Fanatics New York Launch

Now that we have a bit clearer timeline on when the Fanatics sports betting site will be available, let’s take a look at which states the wagering app will likely expand into. While Rubin didn’t dive into the states that Fanatics Sportsbook will be available, we do know one major market where you shouldn’t expect to bet with the platform. Rubin made it clear that the company has no interest in New York, citing the state’s massive betting tax rate.

Currently, sports betting operators must pay 51% in taxes in the Empire State. This is massive in comparison to other states (Colorado has a 10% tax rate for sportsbooks), and has likely been a factor in many online betting sites overlooking the area.

However, there are plenty of major sports betting states that are likely landing spots for Fanatics. In addition to the aforementioned Colorado, Arizona and Wyoming are possible western states that would welcome the sports betting app. There are also some of the biggest markets out there, such as New Jersey, Illinois, Pennsylvania, and Tennessee. Plus, with the opening of the Ontario sports betting market this year, Fanatics could look into entering the Canadian market.

There are plenty of other states that Fanatics could soon become available in as well, such as the new Kanasas sports betting market, as well as areas looking to roll out legal betting like Ohio, Massachusetts, and Maryland. In fact, Fanatics has already applied for a betting license for Ohio sports betting and made a partnership with the local Columbus Blue Jackets.

Anthony Elio is the Lead Writer for, focusing on sports betting, online casino gaming, and horse racing. He covers state betting handles, sportsbook partnerships, operator news, and NHL picks. Outside of his work with LINEUPS, Elio has also written for Daily Fantasy Cafe, Innovation & Tech Today, Krazy Coupon Lady, and Residential Tech Today.

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