FanDuel Sportsbook is making a new deal with Sportradar, one of the top names in sports data and technology. The partnership is just the latest in FanDuel’s strategy of continued growth, which has the betting platform attempting to stay ahead of the rest of the competition in the sports wagering industry. The deal will focus on NBA-related data and will span over nearly a decade.
FanDuel has kept busy in the previous months, preparing for the launches of Maryland sports betting and Ohio sports betting while launching its own content network in FanDuel TV. With the latest partnership, FanDuel has made it clear that the platform hopes to remain one of the market leaders alongside DraftKings Sportsbook and the other top sports betting operators. Here’s what you can expect from the partnership between Sportradar and FanDuel Group.
FanDuel Group Teaming With Sportradar
It’s just been announced that FanDuel Group, the company behind the FanDuel DFS platform, FanDuel Sportsbook, and FanDuel Casino, has made a deal with Sportradar. A leader in the world of sports tech, Sportradar gives growth solutions to a wide range of different businesses. The company is active in 20 countries with over 3,500 employees.
This collaboration will enhance the sports betting experience by using certain player tracking data to create props & support the growth of same game parlays.
— Sportradar (@Sportradar) October 26, 2022
Details Of The Deal
The partnership will have a major focus on professional basketball, with Sportradar giving FanDuel both NBA data and additional wagering services. The NBA data deal will last through the 2030-2031 NBA season, with the two agreeing on an extension on their pre-existing main data partnership to September of 2031.
The deal will also add focus on the growingly popular same-game parlay market, with specific player tracking to enhance the FanDuel Sportsbook feature. FanDuel will also get access to Sportradar’s Live Channel Trading, which uses the company’s Video Delivery Network to deliver live-streaming of game action approximately eight seconds faster than television broadcasts.
How would you rank these four QBs from the ? ✍️ pic.twitter.com/tXtQBNCkDW
— FanDuel (@FanDuel) October 26, 2022
Other FanDuel Sportsbook Partnerships
In addition to the new deal with Sportradar, FanDuel Sportsbook has a wide variety of different ongoing partnerships. Many of these deals are with different professional teams across different leagues. In the NHL, the online sports betting app has made deals with the Buffalo Sabres, New Jersey Devils, and Detroit Red Wings, along with two MLB deals with the New York Yankees and Detroit Tigers. Six NFL squads have ongoing partnerships with the online betting app as well, with the Denver Broncos, Baltimore Ravens, Buffalo Bills, New York Jets, Indianapolis Colts, and Washington Commanders.
Some of FanDuel’s most intriguing deals, however, come with the NBA. In addition to partnerships with teams located in states with legal (or soon to be legal) retail and/or online sports betting such as the Brooklyn Nets, Cleveland Cavaliers, Portland Trail Blazers, and Orlando Magic, the team has made a deal with the Los Angeles Lakers. California sports betting is still prohibited, although votes on Prop 26 for retail sports betting and Prop 27 for online sports betting could change that in the coming weeks. FanDuel also has a deal with the Phoenix Suns that includes a retail sportsbook at the team’s home stadium, the Footprint Center.