Run It Back With FanDuel TV
On Oct. 17, FanDuel announced the launch of a new NBA-focused show called Run It Back on its cable television network, FanDuel TV. The show will be hosted by former ESPN host Michelle Beadle and former NBA player Chandler Parsons, and produced by NBA content creator, Eddie Gonzalez.
The show will also include frequent insights and basketball updates from Shams Charnia, NBA Insider for The Athletic and Stadium. Part of the launch includes a stipulation that Charnia will use FanDuel Sportsbook as his official NBA sportsbook in his social media content and news reporting. In an effort to keep the integrity of the show, Charania will be prohibited from signing up for a FanDuel DFS or sportsbook account.
Run It Back will cover all of the day’s biggest NBA games, matchups, popular league headlines, and NBA odds, courtesy of FanDuel Sportsbook. It is set to air on Mondays, Tuesdays, and Wednesdays at 10:00am ET preceding FanDuel TV’s morning talk show Up and Adams, hosted by Kay Adams.
“FanDuel TV was designed for viewers to watch and wager and Run it Back will bring a 360° view of the NBA including wagering trends to our audience,” said FanDuel’s Chief Commercial Officer Mike Raffensperger. “Every NBA season offers its own unique intrigue and as the narrative of each season unfolds Run it Back will be there every step of the way.”
Watch at 10am every Monday, Tuesday and Wednesday during NBA season on @FanDuelTV 🏀
— FanDuel TV (@FanDuelTV) October 17, 2022
More About FanDuel TV
This addition of Run It Back to FanDuel TV comes less than two months after FanDuel announced the launch of FanDuel TV and its OTT platform FanDuel+. Adams headlines the network with a live morning show five days per week, joined by other sports content creators including Pat McAfee, Bill Simmons, and Lisa Kearney, in providing various forms of content on the platform and television network.
“We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most,” said FanDuel Chief Commercial Officer Mike Raffensperger. “Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”
FanDuel+ and its mobile app is free to download for existing FanDuel customers with accounts on the sportsbook, casinos, horse racing, or DFS platform.
The show airs everyday from the Los Angeles studios at 11:00 am ET with more than 3,000 hours of live sports ranging from the most popular, to exclusive horse racing coverage from a long line of industry experts.
“FanDuel TV and FanDuel+ will accelerate the renaissance racing is enjoying and repackage the sport for a new generation of mobile enabled fans, while also bringing new leagues and sports to the U.S. market. We plan to offer more live sports than any network in America,” said Raffensperger.
Some of the new leagues that FanDuel TV has brought to the network include the National Basketball League in Australia and the Chinese Basketball League. So Run It Back is just the latest addition to the entity’s growing basketball footprint and its launch comes just one day ahead of the start of the NBA’s regular season.