Fubo Sportsbook Launches in Iowa for First Market Access in the US


Fubo Sportsbook launched in Iowa on Wednesday, bringing the innovative sports betting platform to its first market in the United States. Fubo Gaming is partnering with Casino Queen for market access in Iowa. Fubo Sportsbook is fully integrated with the FuboTV product and is the first full integration between a mobile sportsbook and streaming service in the industry. Iowa’s sports betting market first launched on August 15, 2019, and in September 2021, it reached a record-high $210.4 million sports betting handle. Fubo Gaming President Scott Butera expressed his excitement to have its first market be Iowa, as it has outperformed expectations and continues to grow.

FuboTV – a Leading Sports Streaming Service

As cord-cutting has dominated the sports industry over the last decade, over-the-top streaming services have taken charge in the media space. Fubo is one of the top platforms in sports streaming as it offers more than 100 live sports channels on its platform, including ESPN, Fox Sports, NBC Sports, NFL Network, NBATV, and several regional sports networks. FuboTV currently has 700,000 subscribers, but it believes it can grow to 5 million subscribers within five years. With 50% of the company’s consumer base reportedly interested in wagering, the integration with Fubo Sportsbook will be a boon to helping the subscriber count grow.

Fubo Sportsbook – Changing the Game

Fubo Sportsbook is looking to take the United States sports betting market by storm as it already has market access in five states. In addition to Iowa, Fubo has partnered with The Cordish Companies for market access in Pennsylvania, the Ak-Chin Indian Community in Arizona, and Caesars Entertainment in Indiana and New Jersey. Fubo also has partnerships with the New York Jets, Cleveland Cavaliers, and NASCAR and plans to expand its partnerships with professional sports franchises and leagues in the near future.

Innovative Integration

Fubo Sportsbook is launching simultaneously as a new “Watching Now” feature that syncs lines and betting offers to allow users to view betting content instantly based on what they are watching. According to a study by Mindstream Media Group, 91% of internet users used a second screen while watching television in 2020. Fubo is attempting to leverage the growing usage of a second screen by allowing users to place sports bets while watching the game seamlessly. David Gandler, co-founder and CEO of FuboTV, called this a “pivotal moment” as the first time sports wagering and entertainment are “truly coming together in one ecosystem.”

Future Implications of Fubo Sportsbook

Fubo Sportsbook is taking the first plunge into integrating streaming and sports betting, but it’s very likely more platforms will explore this avenue in the future. ESPN has explored dipping its toes into the sports betting industry while Fox Sports could further its integration with Fox Bet in the future. Major national sportsbooks have recognized this potentially profitable integration between media and sports betting – Penn National Gaming’s acquisitions of Barstool and theScore are notable examples. A recent study by Gabelli Securities and the United States Census Bureau estimated revenue from sports betting will grow from a projected $2.1 billion in 2021 to $10.1 billion in 2028. With sports betting the fastest-growing industry segment, massive media conglomerates will look to follow Fubo’s lead.

I've been a huge sports fan for as long as I can remember and I've always loved writing. In 2020, I joined the Lineups team, and I've been producing written and video content on football and basketball ever since. In May 2021, I graduated from the University of Michigan with a degree in sport management. My goal is to tell enthralling stories and provide meaningful insight on the sports I write about while helping you cash some bets along the way.

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