The Ontario Lottery and Gaming Commission (OLG) has just announced a new partnership with Gateway Casinos & Entertainment. The affiliate deal will provide a boost to both the OLG’s Ontario online casino offerings as well as its mobile sports betting platform.
In addition to this deal, Unibet Online Casino and Honda Indy Toronto have announced an exclusive partnership that will give exclusive naming rights to the event’s popular beer garden and celebration zone.
Gateway Casinos & Entertainment Partners With The Ontario Lottery and Gaming Commission
The Ontario Lottery and Gaming Commission has just entered a brand new partnership. According to Yahoo! Finance, the OLG has started an affiliate marketing deal with the Gateway Casinos & Entertainment.
With this partnership, Gateway will promote various games available with the OLG Online Casino site (also known as OLG.ca), including table games, slot machines, and live dealer games. OLG is also responsible for an online sports betting app in the province, PROLINE+, which will also benefit from Gateway’s affiliate marketing.
The two sides have a history of collaboration, with the OLG involved in the launch of numerous Gateway casino brands in the province such as Casino Rama, Playtime Casino, Cascades Casino, and Starlight Casino.
In addition to these casinos, Gateway is behind popular restaurants like Math Eatery & Public House, Chow Lucky Noodle Bar, and Atlas Steak + Fish. Gateway CEO Tony Santo expressed the benefits of the move, allowing bettors to play OLG.ca games on the go while also planning visits to casinos under the Gateway umbrella.
We are excited to announce a new affiliate marketing agreement with the OLG. The initiative will see Gateway promote OLG’s iCasino slots, tables games, including live casino, as well as its digital sportsbook, PROLINE+, to our customers in Ontario. https://t.co/GAQ2WB97BQ pic.twitter.com/IyWpf2yUAm
— Gateway Casinos (@GatewayCasinos) July 10, 2023
OLG Looks To Stay Competitive In The iGaming Scene
The Ontario Lottery and Gaming Commission is in charge of the province’s online casino industry, which launched on April 4th, 2022. Additionally, the OLG manages slot machines, lottery ticket sales, racetrack betting, and resort casinos in the area.
The marketing deal with Gateway should provide an excellent opportunity for the OLG Online casino platform. The Ontario iGaming industry is becoming fiercely competitive, with 64 different platforms now available in the area.
OLG.ca is in competition with some of the top iGaming sites in the province such as BetMGM Casino Ontario, PokerStars Casino Ontario, and PlayOJO Casino Ontario.
NEWS: Unibet named official online casino partner of the Honda Indy Toronto
— Honda Indy Toronto (@hondaindy) July 11, 2023
Honda Indy Toronto Names Unibet Casino As Newest Partner
The popular motorsport event Honda Indy Toronto is planned for July 14-16 and just added a new partner. Unibet Casino Online, the iGaming app from Kindred Group, has just finalized a deal with the event. As part of the partnership, Unibet is the official online casino platform of Honda Indy Toronto.
Plus, the iGaming app now has official naming rights to the driver celebration area (now the Unibet Victory Circle) as well as the beer garden that’s located trackside (now the Unibet Finish Line Lounge). According to Speedway Media, Honda Indy Toronto will feature 12 races spread across three days.
This isn’t Unibet’s first partnership, as its online sportsbook has also signed deals with the New Jersey Devils in the NHL as well as Stewart-Haas Racing in Nascar. Unibet also has deals with both the Philadelphia Eagles and Pittsburgh Steelers, which includes specially themed casino games.