GeoComply Reports 122% Increase in Sports Betting Transactions

By Jacob Wayne | Oct 05, 2021, 2:56pm

Contents

Several states have made significant pushes over the last several months to have their sports betting markets launched in time for the 2021 NFL season. With a mad dash ahead of September 9, 2021, we are now up to 18 states and the District of Colombia. GeoComply, the geolocation services company that supports nearly 100% of the United States market reported a 122% increase for sports betting transactions over the first four weeks of the NFL season.

GeoComply Reported Numbers

With 18 United States plus the District of Colombia having live sports betting, GeoComply reported 330 million sports betting transactions over the first four weeks of the NFL season. That represents a 122% increase year-over-year with 149 million transactions over the first four weeks of the 2020 NFL season. The United States sports betting market continues to grow and mature, with GeoComply at the forefront of the action.

GeoComply NFL first four weeks

Image Source: GeoComply

Arizona Arrives on the Scene

One of the several states that have launched sports betting in recent months is Arizona, and the Grand Canyon State is already among the top markets in the country. Arizona is the 14th-largest state in the country, with a population of about 7.5 million people. Over the first four weeks of the 2021 NFL season, Arizona reported 36.9 million sports betting transactions, making it already the fourth-largest sports betting market in the country.

Michigan Makes Headway

In addition to Arizona’s successes, Michigan is already one of the most successful sports betting states in its first year with a legal market. With about 9.9 million people, the 10th-most in the country, Michigan is already the third-largest sports betting market with 44.3 million transactions over the first four months of the NFL season. Online sports betting launched in January 2021.

Increases in Mature Markets

New states such as Arizona and Michigan have skyrocketed over the past month in betting transactions, but mature markets have been quite successful. New Jersey had 70.5 million sports betting transactions over the first month of the season, 21.3% of the market, increasing over 30% from 49.2 million transactions over the same period in 2020.

Pennsylvania also recorded 64.6 million betting transactions over the first four weeks of the season, up over 37% from 47.1 million over the same period in 2020. Illinois saw an increase of just 5.1 million transactions in this time as it dropped from the third-largest market in 2020 to now the fifth-largest market between new markets Michigan and Arizona.

Image Source: GeoComply

Future Implications

Lindsay Slater, GeoComply’s managing director of gaming, said, “we’re excited to see the growth of sports betting from the first NFL weekend has carried over to the first four weeks of the season. States that rushed to get their markets launched in time for the NFL season can be thrilled at the level of success they have already seen.

While these numbers are pretty impressive, the total number of sports betting transactions in the United States will only continue to increase over the coming months and years. Players are continuing to migrate to legal sportsbooks in states that have had established markets for some time, and more states are continuing to work towards a launch of their own legalized market.

Jacob Wayne

I've been a huge sports fan for as long as I can remember and I've always loved writing. In 2020, I joined the Lineups team, and I've been producing written and video content on football and basketball ever since. In May 2021, I graduated from the University of Michigan with a degree in sport management. My goal is to tell enthralling stories and provide meaningful insight on the sports I write about while helping you cash some bets along the way.