We’re in a day and age where seeing leagues and even teams partnering up with sports betting platforms isn’t uncommon. After all, the NFL itself has already officially partnered with a number of sports betting platforms, such as Fox Bet, WynnBET, and PointsBet, and other teams such as the Arizona Cardinals have made partnerships with sportsbooks, as seen with their BetMGM deal. This would have been unthinkable in years past, but the organizations have finally begun taking steps to embrace sports betting. Interestingly, some of these partnerships have direct consequences for the fans themselves, as seen with the plans to open up a BetMGM sportsbook lounge right inside of State Farm Stadium, the home of the Cardinals. Well, a new team has just announced a major partnership with a sportsbook, and it’s going to have some interesting effects. Let’s take a look at the Caesars partnership with the Indianapolis Colts.
Caesars Entertainment Partners with the Indianapolis Colts
It’s just been announced that the Indianapolis Colts are officially entering a multi-year agreement with Caesars Entertainment. The deal solidifies Caesars as a betting partner of the organization. While not the first deal of its kind, this partnership does have some interesting wrinkles that make it stand out.
One of the interesting parts of the partnership is the non-betting entertainment Colts fans will have access to. Caesars plans to sponsor Pick Six, a free-to-play game inside of the Indianapolis Colts app. In the app, a fan is given six specific questions about an upcoming game. The more picks you get correctly, the more opportunities you have at winning prizes. One of the prizes, as you may expect, is a full stay at a Caesars Entertainment resort.
Caesars Sportsbook Lounge Opening in Lucas Oil Stadium
One part of the partnership fans will be very excited about is the launch of the Caesars Sportsbook Lounge. The betting lounge looks to provide fans 21 and older a place to not only place bets, but watch live odds presented on LED screens. Additionally, Caesars ambassadors will be around the lounge in order to answer questions about the sportsbook as well as assist fans with downloading the Caesars Sportsbook app and using it to place wagers.
It will be interesting to see how this new sports betting lounge inside of Lucas Oil Stadium stacks up to the competition, such as the aforementioned lounge at State Farm Stadium and the extensive lounge at Allegiant Stadium, home of the Las Vegas Raiders.
Not the Only Game in Town
The Colts’ partnership with Caesars Entertainment isn’t the first time the team has shown an interest in the world of wagering. In fact, the team already has existing partnerships with the Indiana Grand Racing & Casino as well as Harrah’s Hoosier Park Racing & Casino. Both are Caesars-owned properties, making this agreement more of an expansion upon the original deal. However, the Caesars partnership is taking the next step, acquiring the naming rights to a Lucas Oil Stadium gate. From now on, the gate on the southern side will be called the Caesars South Gate. They didn’t, however, rename the entire stadium, as is the case with the Caesars Superdome, the rebranded home of the New Orleans Saints.