The Raiders moved the Vegas for the 2020 NFL Season and have found a partnership with a strong brand in the market.
“We’re thrilled that BetMGM is the first Official Sports Betting Partner of The Las Vegas Raiders,” said BetMGM’s CEO Adam Greenblatt. “This new partnership complements what is already a wonderful and rewarding relationship with MGM Resorts and the Raiders, and we look forward to introducing Raiders fans to the excitement of sports betting with BetMGM.”
BetMGM will attract Raiders fans in the Las Vegas area to use its sports betting app along with getting fans into their MGM Resorts Sportsbook in the city.
Now that BetMGM and the Raiders have formed their multi-year partnership, BetMGM signage and advertisement will be displayed throughout the new Allegiant Stadium. This will also include an MGM Resorts VIP entrance. The exclusive access will offer a private MGM Club that Raiders fans will get experience.
The MGM Club is “ultra-exclusive” that includes a full-service bar and luxury stadium-style seating. Also, BetMGM has the honors of being the presenting sponsor of the Raiders’ first home game at Allegiant Stadium this Monday night against the New Orleans Saints.
MGM Resorts CEO and President Bill Hornbuckle said, “All of us at MGM Resorts are proud to welcome the Raiders and the NFL to Las Vegas. We look forward to providing Raiders fans a world-class sports betting and entertainment experience, both in our BetMGM Sportsbooks and digitally, through the BetMGM mobile app.”
Another big part of the partnership is the promotion of responsible gambling. With sports betting becoming the norm, BetMGM and the Raiders want to make sure people are still betting responsibly given a new freedom.
More NFL Partnerships with Sportsbooks!
This week alone, the NFL has seen three teams partner with sports betting operators. Earlier this week, the Philadelphia Eagles partnered with FOX Bet. A day later, the New York Giants went along and partnered with DraftKings. Now, add the Las Vegas Raiders into the mix with their BetMGM partnership.
This is the second partnership that BetMGM created with an NFL team. Back in May, BetMGM partnered with the Denver Broncos on a multi-year partnership.
This will become a thing where sports betting operators try to get in with multiple NFL teams. As more states legalize sports betting, then it is only inevitable for this to happen.
Not only that, but more NFL teams will also be creating partnerships with sportsbooks. Many of the deals in place give fans a unique experience on gameday with different promotions and events as the stadium for them to check out their product.
The goal is for casual sports bettors who would want to enjoy the game even more for the day to be converted into a regular customer using one of the sportsbooks at the stadium.
If sportsbooks can give this unique experience to fans regularly, then it will benefit both the sportsbook and team even more.