LSU & Caesars Sportsbook Partner To Become First SEC School With Gambling Agreement

As Ron Burgundy would say, “that escalated quickly.” LSU and Caesars Sportsbook announced a sponsorship agreement this Friday. They are now the second school to do so, as PointsBet and the University of Colorado were the first back in 2020. However, LSU is the first of any SEC school.
There will not be a sportsbook located at Tiger Stadium, Pete Maravich Center, and the Alex Box Stadium. Still, there will be plenty of advertisements for Caesars Sportsbook in those areas.

Caesars Sportsbook Involvement In Lousiana

Caesars Sportsbook has been on a significant spending spree of late, as they recently bought out William Hill’s US Sportsbook to revamp and make their own. If you haven’t noticed already, the Saints are playing in the Caesars Superdome, which was formally known as the Mercedes Benz Superdome.

As Louisiana gears up for legal sports betting in their state, it is no surprise to see partnerships begin to unfold in the process. The deal is reportedly worth millions of dollars, which will surpass the $1.7 million deal with PointsBet and Colorado.

The details are still unclear as to how much the deal is worth. But there are rules that will need to be figured out as the NCAA has unique rules with endorsing products as well.

Through the deal, Caesars Sportsbook will have naming rights to Caesars Sportsbook Skyline Club at Tiger Stadium. 

NCAA & Sports Betting

The NCAA was very adamant about keeping sports betting away from college football, although most sports leagues were. Things have been quiet so far on the NCAA front as there wasn’t much comment during the PointsBet and Colorado deal in 2020.

Could a larger scale school in the most popular college conference change that? So far, there has not been a comment by the NCAA.

College sports have been having their own legal battles as they finally have allowed players to own the rights to their own image and likeness.

Update On Lousiana Legal Sports Betting Launch

While most sportsbooks and states aim for the start of the NFL season, there were a few delays that have pushed that back. Of course, Hurricane Ida held up the state and still continues to cause issues within the state.

The other delays were through the buildup process in passing the bill. This left less than the usual time to allow partnerships and the gaming committee to hammer out details.

Lousiana is near a launch as licensing process has already begun, and eight operators have already partnered. BetMGM, DraftKings, FanDuel, and PointsBet are some of the others in addition to Caesars.

Jason Guilbault has been writing and podcasting in the fantasy sports world for over five years. You can find his work at Daily Fantasy Cafe. He is an avid Tottenham fan, and follows the Boston sports teams. When he isn’t diving into stats, he is enjoying the outdoors or down at the local brewery.

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