Legal sports betting is on its way to New Hampshire just in time to end the 2019 calendar year. Unlike most states, New Hampshire will actually be launching mobile sports betting before retail. Boston-based sports betting giant DraftKings Sportsbook officially launched in New Hampshire, December 30th. Governor Chris Sununu is scheduled to place the first legal sports bet at a launch party at Shopper’s Pub and Eatery located in Manchester.
How We Got Here
Governor Sununu signed a bill to legalize sports betting in New Hampshire back in July. The Division of Sports Betting was created within the New Hampshire Lottery. Through a competitive bidding process, the New Hampshire Lottery selected DraftKings to operate the state’s mobile wagering system. One of the reason DraftKing’s was selected was their quick implementation timeline.
What Sports Betting Will Look Like in New Hampshire
Typically states have been rolling out retail sports betting before mobile, but not New Hampshire. While mobile betting is launching today (ahead of schedule), retail betting doesn’t even have a timeline yet. Six cities in New Hampshire have approved retail betting locations but some details still have to be ironed out before any timeline can be established.
The Granite State will become the eighth state that DraftKings will offer sports betting in. New Hampshire will take the lion’s share of gross gaming revenue from sports betting, 51 percent. Any bettor over the age of 21 is permitted to bet anywhere inside state lines. Bettors can download the DraftKings app on their mobile phones.
New Hampshire is anticipating $7-$10 million annually in revenue. Revenue from sports betting is earmarked for education. While Rhode Island does already have mobile sports betting, neighboring Massachusetts is behind the curve as they currently have no form of legal sports betting. New Hampshire’s mobile sports betting is sure to attract attention from neighboring states (Vermont, Massachusetts and Maine) that don’t have any legal sports betting. Considering that Rhode Island requires in-person registration for online accounts, New Hampshire will have a leg up as bettors just need to be located inside state lines to register and account and place their bets.
Does DraftKings Have a Monopoly in New Hampshire?
DraftKings won the bid to operate mobile sports betting in New Hampshire. The deal offers them exclusivity to mobile betting in New Hampshire, giving them an in-state monopoly. Considering the lack of mobile betting from neighboring New Hampshire states, this market could be even bigger than expected. Even Governor Sununu thinks so: “There’s a huge market in Massachusetts for this. We have no doubt people are going to be coming over the border in droves.”
Getting launched before the start of the NFL Playoffs is a big deal. Tons of bettors will be flocking to New Hampshire to place their bets, especially with the New England Patriots once again in the playoffs. Considering that the Patriots are having a down season by their standards, New Hampshire could cash in heavily if the Patriots do not win the Super Bowl this season.
Sununu pointed out how important it was to get a quick mobile launch. “We’re going to capture a good part of this market, we’re going to have one of the best products, if not the best product in the country, and [Massachusetts is] just going to have to play catch-up to compete.”