New Sportsbook: MaximBet Officially Launches in Colorado

Colorado has added another platform to its growing roster of sportsbooks. MaximBet, a collaboration between the media brand Maxim and Carousel Group, has officially launched in Colorado. The state already has a vast array of sportsbooks available, such as DraftKings, FanDuel, Caesars Sportsbook, BetMGM, and many more. It will be interesting to see how MaximBet competes in the crowded Colorado sports betting arena. Let’s take a look at the details behind the launch of MaximBet and what makes the app stand out.

Colorado flag

MaximBet Starts Taking Wagers in Colorado

Maxim’s new MaximBet platform has officially gotten the green light in Colorado. The sports betting and casino site is looking to take a bite out of the massive sports betting industry, which is estimated to be worth $10 billion by the year 2025. The sportsbook originated with Maxim and Carousel Group, a sports betting and casino company that began sports betting operations in 2020.

The betting platform has similar offerings to other Colorado sportsbooks, such as allowing bets on all the major sports, free betting credit rewards, and mobile apps available on iOS and Android devices. While the sportsbook is up and running, MaximBet casino is attempting a launch soon, and will offer blackjack, slots, and plenty of other standard casino games.

A Quick Look at Sports Betting in Colorado.

Colorado sports betting is totally legal, thanks to a bill that passed by over 20,000 votes. The state officially launched sports betting on May 1st, 2020, with four sportsbooks available from the start. Since then, plenty more sportsbooks have opened up shop, including the new MaximBet.

It’s no wonder sports betting has become so popular in the Centennial State. Colorado is home to such pro teams as the Denver Broncos, Colorado Avalanche, Denver Nuggets, and Colorado Rockies. With both the Denver Nuggets and Colorado Avalanche competing in the playoffs and the Denver Broncos hoping to make waves in the AFC West, you have to imagine local betting in the state is just going to keep growing.

What Makes MaximBet Stand Out?

If you’re opening a new sportsbook, you’ve got to stand out. There’s enough competition out there, especially in Colorado, where it’s vital to have something unique to offer. The MaximBet app touts its extensive loyalty program as a defining edge over other sportsbooks. In fact, every wager you place through MaximBet gets you closer to new rewards.

The platform also offers a number of different promotions. Like many other sportsbooks, MaximBet offers a 100% deposit bonus when you sign up. Additionally, the site has a handful of other promos, such as a free credit refund on soccer games if there’s a headed goal, a $1 free bet for every $10 over bet you place on NFL or NCAA football, and $10 in free bets for every home run your MLB team hits if they end up losing. Plus, MaximBet’s Big Game Contest is offering a grand prize of four Super Bowl tickets, four tickets to the Maxim VIP Experience, four round trip flights from any U.S. city, and four hotel rooms.

Anthony Elio is a CU Boulder graduate with a degree in creative writing and advertising. He is the lead Industry Betting Writer at, where he has spent over a year covering industry news in sports betting, casino, and poker.

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