The National Football has now completed its 180 when it comes to its stance on sports betting. Let us not forget that back in 2012, the NFL sued New Jersey when it tried to pass sports betting in the state. Now, the NFL has begun embracing sports betting and gambling. Just look at where the Raiders moved to and where the 2022 NFL Draft is. However, not only is Vegas becoming a central part of the NFL, but the NFL has actually partnered with three sports betting entities, making them “official betting partners of the NFL.” Those partners are FanDuel Group, DraftKings, and Caesars Entertainment.
This is massive news and will give these three sportsbooks unprecedented credibility in the American market as they are now partnered and trusted by the most prominent sporting organization in North America. However, there is even more to the deal.
Details of the Partnership
The NFL released a statement via NFL.com where it highlighted some of the details of the partnership. First of all, all three partners are going to be able to have full access to NFL trademarked material for promotional and design uses. There also seems to be an agreement that bettors will have access to free-to-play games through all three of these sports betting operators.
Another very cool feature is that the partnership will allow all three bookmakers access to highlights. This means that the user experience on all three of these sportsbooks could be getting a boost in the near future.
An interesting note from the release is that these sportsbooks will also have full access to Next Gen Stats. This could make for some very cool prop-bets as this may allow bookmakers to offer wagers such as who will reach the fastest sprint speed in a game.
The NFL rounded out their statement by saying, “Finally, in support of the NFL’s commitment to protect the integrity of the game and its fans, all three partners have agreed to adhere to the NFL’s core integrity policies, and will collaborate with the NFL on intelligence sharing, advocacy efforts, and responsible gaming education.” This is an interesting note, and it does seem like the NFL will be able to stay on top of protecting players and teams by partnering with these sportsbooks. The number one priority for the NFL will have to be making sure that betting does not influence any of the competitive nature of their game.
Other NFL-Related Partnerships
I think that it is important to note that other sportsbooks, outside of these three, do already have some NFL ties. BetMGM has become the official betting partner of the Detroit Lions, Pittsburgh Steelers, and Tennessee Titans. You also have PointsBet who is partnered with the Chicago Bears in Illinois.
It would seem that this may not be the end to the NFL’s partnerships as it would make sense for the National Football League to partner with sportsbooks already working with its teams. BetMGM, one of the largest online sportsbooks and casinos, seems like a primary candidate for the next wave of NFL betting partners.