NFL & NFLPA Partner with Monkey Knife Fight

Monkey Knife Fight is becoming one of the fastest-growing daily fantasy sports brands in the U.S. This week, the DFS company partnered with the NFL and NFLPA. With the help of OneTeam Partners, this partnership helps NFL players drive business and provide access to athletes’ rights.

The long-term deal will have a licensing agreement, joint marketing commitment, and significant player involvement with Monkey Knife Fight. MKF became the official licensee of the NFLPA.

“With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport. Monkey Knife Fight is an innovative daily fantasy provider that already has partnerships with some NFL teams and we are thrilled with the opportunity to build onto that platform for fans across sports,” said DeMaurice Smith, NFLPA Executive Director and Board Member, OneTeam Partners.

The partnership has a chance to be a lucrative deal with both Monkey Knife Fight and NFL players looking to benefit from the deal.

What Does the Partnership Mean?

Monkey Knife Fight is playing chess while other gaming companies are playing checkers. The partnership will allow MKF to leverage players in the NFL with deals and partnerships that will boost its brand immediately.

“We grew up with fantasy sports, and the players have been looking for an opportunity like this. Daily fantasy sports, in particular, is a booming new business, and we’re excited to lock arms with one of the fastest growing fantasy sports companies in the country right now,” said Houston Texans quarterback Deshaun Watson.

We are not entering an era where NFL players played fantasy football growing up and potentially play fantasy football while being in the league. They know how cool this partnership is and what is possible with it.

The NFL has become wise to the sports betting and daily fantasy growth in the U.S. They understand that allowing fans to bet on the sports will attract more eyes, which is why the NFL and NFLPA are partnering with Monkey Knife Fight.

Monkey Knife Fight Expansion

Monkey Knife Fight is becoming one of the largest daily fantasy sports companies in the U.S. behind DraftKings and FanDuel. They are even gaining legit partnerships across the sports world to help grow the brand.

MKF acquired FantasyDraft and gained partnerships with the Milwaukee Brewers, San Diego Padres, San Francisco Giants, Minnesota Twins, and Miami Marlins. The DFS site also has partnerships with the Tampa Bay Buccaneers, Miami Dolphins, and Los Angeles Chargers.

Go down the list, and they have partnerships everywhere. From partnerships with teams, leagues, and even stadiums, MKF finds partners left and right to help grow the brand.

The market share that Monkey Knife Fight is acquiring from the partnerships is staggering and will help them grow into one of the largest DFS companies in the U.S. This is also how Monkey Knife Fight can enter the sports betting market if they want to.

Overall, MKF is not missing with the partnerships, and partnering with the NFLPA is huge.