The PGA Tour was back in the news on Tuesday, announcing a new deal with Score Media and Gaming Inc. Both organizations are looking to put the PGA Tour on the sports betting map, and this new partnership will help accomplish that goal.
Through this deal, theScore Bet will be an official betting operator of the PGA Tour in both the United States and Canada. Canada is working towards legalizing sports betting, and this new deal could give the Canadian-based Score Media an edge.
TheScore Bet will provide the PGA Tour with daily odds which will be used as a part of television and radio broadcasts. Listeners can find these radio broadcasts on SiriusXM Digital Radio and other PGA Tour Digital platforms.
In return, theScore Bet will receive advertising rights during live PGA Tour events, including the major golf tournaments. This new deal comes just weeks ahead of the 2021 Masters Tournament, one of the most-watched sporting events of the year.
Currently, theScore Bet and theScore apps can be found on both Android and iOS devices.
PGA Tour Aggressive in Sports Betting
Professional sports leagues have been taking an aggressive approach into sports betting, including the PGA Tour. The PGA has launched an Official Betting Operator program, and they continue to seek out new deals with sports betting companies.
DraftKings was the first sports betting operator that inked a deal with the PGA Tour last July, but they have since been joined by some top competition. BetMGM later signed on with the PGA Tour in August, and PointsBet and FanDuel reached an agreement that month as well.
theScore Set For Big Year
As the sports betting industry throughout the United States continues to grow, theScore Bet app is becoming a more significant presence in the country. Earlier this week, the company announced that theScore had gained market access into the state of Illinois.
At the beginning of March, Score Media and Gaming announced that it was going public, and the result was much better than anticipated. Despite being from Canada, theScore Bet has been able to carve out a solid path in the U.S.
Odds to Win 2021 Masters
The PGA Tour is returning to a regular schedule this year, which means that the Masters will be the first major of the season. This year also marks the first time in history that a major golf tournament will be played back-to-back, as the Masters was held in November last year.
The tournament will take place from April 8-11 at historic and iconic Augusta National. Dustin Johnson is the betting favorite at +800, and he is looking to win the Masters two years in a row.
Three golfers are listed at +1100 to win the Masters, including Bryson DeChambeau, Justin Thomas, and Jordan Spieth. Brooks Koepka and Jon Rahm are right behind that group at +1200, rounding out the top six.
Winning the Masters is one of the most challenging feats in sports, but oddsmakers believe that Johnson can get it done in back-to-back starts.