PlayUp Sportsbook is now legal in the state of Colorado, officially launching on Monday, March 8. This app went through a soft launch last week, and it was able to receive official approval to get up and running on Monday.
To gain market access into Colorado, PlayUp agreed to a partnership with the Bull Durham Saloon and Casino, located in Black Hawk. Colorado is the first state to have a PlayUp sportsbook, and it could become a popular option with sports bettors.
PlayUp is offering new customers a $20 no deposit free bet when creating a new account to help break into a very competitive Colorado market. PlayUp is also offering a 200% first deposit bonus, which is one of the best offers in the state.
If things go well in Colorado, PlayUp would likely expand into other markets throughout the United States. According to the company, New Jersey is the next state to be targeted, but others will be on the list.
PlayUp is an Australian-based sports betting operator, but it also holds licenses in India, New Zealand, and the United States. According to its website, PlayUp describes itself as a “Premium Betting Entertainment and Technology Group,” with a focus on responsible online gambling.
This site is much more than just a sportsbook as it offers Daily Fantasy Sports in Australia as well with some massive prize pools. PlayUp also specializes in esports, while providing horse race betting services as well.
The transition to the United States sports betting industry will allow PlayUp to explore other forms of online gambling.
Colorado Continues to Set Records
Colorado officially launched sports betting on May 1, 2020, and it did so right in the middle of the pandemic. Most live sporting events were shut down at the time, and it caused the market to get off to a very slow start.
That is no longer the case, as Colorado has emerged as one of the biggest sports betting markets in the United States. The total sports betting handle for January was $326.9 million, setting a new state record.
Since launching sports betting in May, the total sports betting handle is now over $1.5 billion in Colorado. There were some high expectations for sports betting in Colorado when the market launched, but the recent numbers have exceeded those expectations.
NCAA Tournament Set to Begin
PlayUp is picking the perfect time to launch in the United States, as the NCAA Tournament begins next week and is one of the biggest sporting events of the year. The start of March Madness will lead to huge betting numbers at PlayUp and throughout the state of Colorado.
Betting on collegiate events is legal in Colorado, and bettors are even eligible to bet on in-state college teams. The Colorado Buffaloes and Colorado State Rams are both expected to compete in March Madness, and there will likely be plenty of action on each team. March will likely be another record-setting month as a result, and with the championship in April, excellent betting numbers are on the way.