PointsBet Partners with NBC
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POINTSBET FROM THE RAFTERS!
What massive deal for PointsBet and NBC to sign. NBC buys a 4.9 percent stake in the Australian sports betting operator, and the partnership will be on a five-year deal, also potentially allowing NBC to buy up to 25 percent stake in PointsBet.
NBC will provide PointsBet marketing across NBC platforms, including events like the PGA tournaments, the Olympics, NBC Regional Sports Networks, and more. The PointsBet deal is not the first of its kind, either.
Caesars recently signed a deal with ESPN along with ESPN creating the Daily Wager. Fox Corp has a stake in FOX Bet as well. FanDuel also has a partnership with SlingTV and Roku that was created last month, and CBS and William Hill partnered earlier this year. This is just another domino falling in the sports media landscape and sports betting.
NBC and PointsBet Deal
The five-year deal will allow PointsBet to display their odds across the NBC multiple platforms, including NBCSN, Golf Channel, and more. PointsBet is also planning to spend over $390 million towards marketing in the next five years with NBC, who is getting a 4.9 percent stake in the Australian sports betting company.
According to reports, the deal is worth about $500 million, with NBC also having an opportunity of buying a 25 percent stake in PointsBet. That’s like your favorite team signing a really good player to an already really good team and having a club-option at the back end of a deal.
What’s crazy about the deal is PointsBet will be able to display their brand and odds to over 2,200 games throughout the five years across multiple sports like the NBA, NHL, MLB, and more. PointsBet will also be the main driver in the NBC Sports Predictor App, which is home to sports like golf, NASCAR, football, and Premier League Soccer.
“We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms,” said David Preschlack of NBC.
Impact on Sports Betting Industry
PointsBet is out here playing chess while other sports betting operators are playing checkers. What is so crazy about the bomb PointsBet dropped on the sports betting industry is that they are only operating in three states, and have a mobile app available in two of them!
Yes, PointsBet is only running in New Jersey, Indiana, and Iowa, as of writing this. Now, they have a partnership with NBC, where over 100 million eyeballs will see PointsBet odds, props, and analysis on every game that NBC will be airing both nationally and regionally. Absolutely bananas!
This is by far the biggest deal for a sports betting company thus far. For PointsBet to be able to pull this off with the market share they have, they will explode in the U.S. over the next five years and beyond.
Sports betting content is going to be in demand as more states jump into the industry. Being able to sing a TV deal, or sign a deal with an internet company to have its brand on multiple platforms will be key.
This is going to allow fans to see which sports betting company they want to sign up with, and if more eyeballs are on a brand, more people will want to sign up with them. The quicker sportsbooks can ink these deals, the better off they will be in the long-term.
