Nowadays, we’re pretty used to professional sports teams, and entire leagues, signing deals with sportsbooks. Back in September, the NBA made an agreement to confirm FanDuel Sportsbook as a sports betting partner. Plenty of NBA teams have made their own deals, such as the Cleveland Cavaliers, who struck a partnership with Fubo Sportsbook in October. Some of these deals go further than basic branding, as seen with the Indianapolis Colts. The Colts have made a deal with Caesars Sportsbook to become an exclusive sports betting partner, with a deal that includes a full sports betting lounge at Lucas Oil Stadium. While the pro teams have been getting all the attention, college athletics have been a bit slower to team up with the growing number of sportsbooks. However, we might be starting to see that change, as seen with one recent major partnership.
University of Maryland Strikes PointsBet Partnership
PointsBet Sportsbook has just found its latest partner. It was just announced that the popular sports betting platform has made a partnership with the University of Maryland. This isn’t the first college partnership made by PointsBet, as the sportsbook has also made a deal with the University of Colorado, the first of its kind.
While not all the details have been released on the deal between PointsBet and the University of Maryland, we do have some basic info. For example, the marketing deal will include PointsBet logos making appearances at University of Maryland sports facilities for the basketball and football facilities. Financial details haven’t been revealed as of yet, although according to ESPN, the deal is within seven figures.
College Deals With Sportsbooks Are Becoming More Commonplace
While there still haven’t been nearly as many college sports partnerships as the pros, that doesn’t mean that none exist. In fact, LSU made a deal with Caesars Sportsbook in September, when the betting platform was announced as the official sportsbook of the University’s athletics programs. This makes a lot of sense, as Caesars Sportsbook is also a major sponsor when it comes to the state’s pro football team, the New Orleans Saints. In fact, the Saints play in the now-renamed Caesars Superdome in New Orleans.
The University of Denver has also struck a partnership with SuperBook, giving Colorado two colleges with sportsbook deals. One of the more interesting partnerships is between UNLV and DraftKings, as it’s specifically not involved in the college’s athletics programs. In fact, the plan is for UNLV to open up a Center for Gaming Innovation at the University, with DraftKings as the main sponsor. This looks to create a situation in which students can easily make the move from the University to working with the sportsbook. Needless to say, it seems like that first deal between the University of Colorado and PointsBet is opening the floodgates for more sportsbook partnerships with universities.
A Quick Look at Maryland Sports Betting
The announcement comes at an ideal time, with retail sports betting launching today in Maryland. While mobile and online sports wagering might not start until next year, it’s likely that the major sportsbooks are anticipating a successful rollout. Before long, expect PointsBet, DraftKings, Caesars, and many others to have a presence in the Old Line State.