This week, a former NBA star and NBA head coach signed exclusive content deals with sportsbooks. Former Detroit Pistons star Rip Hamilton signed a partnership with PointsBet, while former NBA head coach Goerge Karl signed with BetRivers.
Both deals came this week in hopes of using NBA legends to help generate more sign-ups with their respective partners. BetRivers and PointsBet signed great former NBA legends, with Karl winning over 1,000 games in his career and a championship with the Seattle Supersonics. Hamilton was a three-time All-Star and won a championship with the Detroit Pistons in 2004.
Sportsbooks are now looking at how to use former professional athletes to attract business their way. Charles Barkley signed an exclusive partnership with FanDuel and talks about all his bets on the NBA on TNT pre and postgame shows. Former Pittsburgh Steelers star Jerome Bettis signed a partnership with BetRivers. Former Chicago Bears kick returning legend Devin Hester inked a partnership with PointsBet before the betting operator launched in Illinois last year.
There will be more exclusive partnerships like this in the coming years, and the partnerships could be specific to states like Devin Hester, Rip Hamilton, and Jerome Bettis. The athletes have been creating exclusive offers for their users to generate more traffic to the site.
George Karl’s Deal
The partnership allows George Karl to be an exclusive ambassador with PointsBet. By bringing Karl into the BetRivers team, the sports betting operator will launch a “Bet with a Winner” campaign to allow Karl to create exclusive offers and odds boosts with its users.
Karl is one of the most winningest coaches in the NBA, and they inked one of the best people they can get with the “Bet with a Winner” campaign. “We are thrilled to partner with one of the greatest coaches in NBA history, someone who has deep roots and a strong passion for the game,” said Richard Schwartz, president of RSI.
Rip Hamilton’s Deal
The second partnership is with Rip Hamilton and PointsBet. The partnership was announced on Wednesday, and Hamilton will serve as the brand ambassador for PointsBet in Detroit and Michigan. “PointsBet is thrilled to partner with the Pistons, aligning with a first-class organization supported by particularly passionate fans,” said Johnny Aitken, PointsBet USA CEO.
This is the perfect deal for Hamilton and PointsBet. Last year, PointsBet signed an exclusive deal with the Detroit Pistons, allowing PointsBet to promote its product across Detroit Pistons’ platforms and during home games at Little Caesars Arena.
This allowed Hamilton to crossover and become an exclusive content creator for PointsBet. PointsBet will be launching in Michigan as soon as the state goes live with online betting and casino gaming this month. Although Hamilton does not have an exclusive promotion like Karl has with BetRivers, PointsBet will have something for Hamilton as soon as the betting operator goes live in Michigan.
PointsBet has one of the largest betting markets for NBA games, with over 1,000 different bets someone can make for a single game. Hamilton will most likely have special offers for NBA games throughout the season.