Cordish Companies & DraftKings Strike Deal
On Aug. 22, DraftKings announced the launch of Sports & Social DraftKings, a first-of-its-kind sports venue that’s set to roll out later this fall at Somerset Collection, a high end shopping mall located in Troy, Michigan.
Today, @DraftKings and Live! Hospitality & Entertainment announced that the country’s 1st Sports & Social DraftKings venue is slated to open this fall @ Somerset Collection in Troy, Michigan–offering guests an exceptional dining & entertainment experience https://t.co/8g4RGThUc2 pic.twitter.com/0IHsws0lVU
— DraftKings News (@DraftKingsNews) August 22, 2022
Live! Entertainment and Hospitality will join DraftKings in offering its dining and entertainment venues in conjunction with DraftKings’ sports gaming platforms to roll out Sports & Social DraftKings in Michigan. Cordish Companies is the parent company of the Live! casino brand which conceptualized the Sports & Social brand.
This partnership between DraftKings and Cordish Companies was actually first announced in July of last year.
“DraftKings is an industry leader in sports and entertainment, and we are incredibly excited to be working with them on this new collaboration for Sports & Social,” said Reed Cordish, Principal of The Cordish Companies and CEO of Live! Hospitality & Entertainment. “We are creating a new standard for dining and sports entertainment with Sports & Social DraftKings that is unmatched.”
Details: Sports & Social DraftKings
The 10,400 square-foot space will feature a DraftKings Sportsbook lounge, a dog-friendly patio, and a full bar, all of which can be used for private parties, live music, socializing, dining, and games. ICRAVE is the designer and developer of the space and several other developing Sports & Social venues.
Sports & Social DraftKings will also offer gameday premier watch parties via its 32-foot LED media wall as a way to elevate the sports viewing experience alongside mobile friendly access to DraftKings Sportsbook. This is complemented by an elevated, made-from-scratch food and beverage menu that seeks to provide customers and sports fans with gameday favorites.
“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience,” said Michael Kibort, Senior Director of Retail Sportsbooks at DraftKings. “Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports and entertainment destination for fans to enjoy.”
About Sports & Social
Sports & Social have several locations around the U.S. with the aim to “raise the sports bar” through a combination of food and drink, sports watching, gambling, and more. They target “sports enthusiasts and fun seekers” in their retail lounges across the country. Until DraftKings, they had never partnered with a specific sportsbook at any location. Currently, there are nine live locations, with four more on the way:
- Allentown, Pennsylvania – City Center
- Arlington, Texas – Texas Live!
- Atlanta, Georgia – Live! at the Battery
- Bethesda, Maryland – Pike & Rose
- Louisville, Kentucky – Fourth Street Live!
- Hanover, Maryland – Live! Casino & Hotel
- Philadelphia, Pennsylvania – Live! Casino & Hotel
- Pittsburgh, Pennsylvania – Live! Casino
- St. Louis, Missouri – Ballpark Village
- Cary, North Carolina – Fenton
- Chicago, Illinois – The District at Veridian
- Miami, Florida – Dolphin Mall
- Troy, Michigan – Somerset Collection
The initial press release revealed plans to expand to Nashville, though the website does not indicate those plans.
Other DraftKings Ventures
There has been a large wave of sportsbook partnerships over the past few years since the overturn of PAPSA, and DraftKings is just one of many. Still, it announced partnerships with the Chicago Cubs at Wrigley Field in 2020 and the TPC in Scottsdale in 2021. DraftKings’ other sports-related partnerships of note are with GeniusSports, ESPN, Metabillia, and more. It also has sports betting and daily fantasy sports agreements with all four major sports leagues as well as the UFC, NASCAR, and PGA Tour. DraftKings is currently legal in 17 U.S. states and Ontario.