The Super Bowl betting handle is set to increase approximately 19.4% this year to $1.29 billion as the San Francisco 49ers take on the Kansas City Chiefs. Some of the top states that will fuel that number include Nevada, New York, New Jersey, and Florida.
Plenty of states will also have access to legal sports betting on the Super Bowl for the very first time.
Betting Handle For Super Bowl 58 Expected To Hit $1.29 Billion
Super Bowl 58 is set, with the Kansas City Chiefs and San Francisco 49ers preparing to square off. There are plenty of headlines going into the showdown that could contribute to major viewership, such as the fact that it’s a rematch of Super Bowl 54 and the potential celebrity appearances at the game. The event is always one of the top wagering events of the year, and it will apparently see a bigger handle than ever.
Legal Sports Report has just rolled out some projection numbers for the upcoming big game, and it will be a big one. The site projects that $1.29 billion will be wagered on the upcoming game, a 19.4% increase from the previous Super Bowl.
This will be an all-time record for bets on the NFL’s championship game. Additionally, it could be a major day for sports betting operators across the 39 sports betting markets in the U.S., with LSR projecting a $100 million total in revenue for different sportsbooks.
LSR analysis projects legal betting on Super Bowl 58 will reach a record $1.3 billion in the United States, which would smash the previous mark by nearly 20% @Eric_Ramsey #SBLVIII https://t.co/N0wLCBaiPG
— Legal Sports Report (@LSPReport) January 29, 2024
Nevada, New York, and New Jersey Expecting Big Super Bowl Numbers
With the sports betting industry continuing to grow across the U.S., more and more adults can place wagers across the country. In fact, over 175 million individuals will be able to place wagers on Super Bowl 58.
One state that should see a huge handle for the game is New York, which has become a top area for wagering since it rolled out sports betting in January of 2022. However, LSR predicts that Nevada will be on top with a $170 million handle, followed by New York with $140 million. Third place looks to belong to New Jersey, with a projected $115 million in bets.
— NFL (@NFL) January 29, 2024
New States Could Bet Big On Super Bowl
A number of states will have legal sports wagering available for the Super Bowl for the very first time. Both Maine and Kentucky launched mobile sports betting in 2023, while Vermont rolled out its legal sports wagering market on January 11, 2024.
Massachusetts, meanwhile, will have online sports betting available for the first time for this year’s Super Bowl. The state rolled out retail sports betting on January 31, 2023, so bettors could palace wagers on last year’s game at locations like the BetMGM Sportsbook at MGM Springfield.
Florida will also have Super Bowl wagers available for the very first time. Legal Sports Report projects a $90 million Super Bowl handle for Florida, which would rank it fourth in the U.S. The Sunshine State will definitely be interesting to watch as the big game approaches, considering that it has just one betting operator (Hard Rock Bet) and no neighboring states with legal sports wagering. Ohio sports betting, which launched on January 1, 2023, is projected to be fifth in handle.
North Carolina sports betting goes live on March 11, 2024, meaning bettors in the Tar Heel State will have to wait until next year to wager on the Super Bowl.