The Denver Broncos partner with Betfred Amid their Colorado Launch

On Tuesday, the Denver Broncos announced a multi-year partnership with Betfred USA Sports. The announcement comes just a day after the Broncos partnered with FanDuel Sportsbook, creating the first sports betting partnership with an NFL team.

Betfred USA Sports is a subsidiary of Betfred Group, based in Manchester, United Kingdom. On Wednesday, Betfred will open its sportsbook in Saratoga Casino in Black Hawk, Colorado. Betfred launches its American mobile app later this summer. Also, Betfred has a sportsbook in Iowa and opening one in Pennsylvania.

Like FanDuel, Betfred can use signage and advertising on their platforms. The terms of the deal have not been disclosed.

Broncos and Betfred Deal

denver broncos
In 2019, the U.K. based sportsbook created Betfred USA to enter the rapidly expanding U.S. sports betting market. They launched their base in Las Vegas. Now, Betfred has established a partnership with an NFL team one year after it entered the U.S. market.

On back to back days, the Broncos made two partnerships with sports betting companies. Denver was able to make this happen after the NFL changed its policy on partnerships with sports betting companies. Also, the multi-year deal is non-exclusive, and the Broncos can add more partnerships with sports betting companies.

The deal allows Betfred to use Denver’s signage for their site. Also, the Broncos can display Betfred advertising throughout the stadium and on its team website.

The Broncos/Betfred deal also has plans for a sports betting lounge outside of Empower Field at Mile High. Fans 21 or older can visit the lounge to activate their Betfred accounts and look at live odds.

Betfred has over 1500 retail locations. Right now, the U.K. based company is looking to continue to expand in the U.S. Betfred can continue expansion and compete with the largest U.S. sportsbooks in market share. With the U.S. sports betting market growing, Betfred will make its footprint over the next few years.

Partnerships with Denver Teams

In Colorado, Denver is the only professional sports team to create a partnership with the sports betting industry. The state already has 20 sports betting licenses operating after launching sports betting six weeks ago.

Colorado is already booming in the sports betting world, and the Broncos are taking advantage of it. Now, other sportsbooks could turn to the other Denver sports teams for partnerships. Denver has a team in the four major sports. The Avalanche (NHL), Nuggets (NBA), and Rockies (MLB) could all be the next teams to form partnerships with the sports betting industry.

Also, Colorado has a motor speedway that holds NASCAR and NHRA events. With 20 sportsbooks already in the state, the Colorado sports industry could get creative with multiple partnerships across the sports world.

The Broncos could continue to announce partnerships with other sports betting operators. They announced partnerships back to back days, and there’s no telling if they’ll add another partner or not.

Overall, Colorado could become a sports betting hub. The Denver fanbase is a passionate group, and sportsbooks will look to get fans to wager on their favorite teams.

Also, Denver could be a map for the rest of the sports world in sports betting and team partnerships. As more states legalize sports betting, there could be more partnerships like the Broncos.

I fell in love with handicapping right away. Sports betting is a lot more enjoyable when going through advanced data to find an edge on a Vegas line. Situational plays is a focus of mine and study stats and data analytics to go along with certain situations to make myself a more well rounded capper. College football and college basketball are my favorite to bet.

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