The NBA Joins The AGA’s Have A Game Plan® Bet Responsibly™ Campaign

NBA Has A Game Plan

On Jan. 25, the American Gaming Association (AGA) announced that the NBA has become the most recent group to establish a partnership with the AGA through its Have A Game Plan. ® Bet Responsibly.™ public service campaign.

The partnership seeks to educate basketball fans on the importance of responsible gaming while providing resources for all 30 teams to implement as part of its effort to promote responsible gaming. Content will vary across broadcast, digital, and social media platforms in addition to in-venue activations.

“Responsible gaming is an integral component of the NBA’s approach to legal sports betting,” said Scott Kaufman-Ross, NBA Senior Vice President and Head of Gaming & New Business Ventures. “Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the U.S. and Canada.”

This is just the latest of responsible gaming initiatives taken by the NBA as they already feature public service announcements during games, restrictions on sports betting advertisements, and a membership with the National Council on Problem Gambling.

“As one of the world’s most popular leagues, the NBA will bring Have A Game Plan’s important message to a massive audience,” said AGA Senior Vice President Casey Clark. “It’s critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”

Have A Game Plan® Bet Responsibly™ Background

The AGA launched the Have A Game Plan campaign in late 2019, a year after the Supreme Court lifted the ban on sports betting, effectively legalizing it in the U.S. It is a public service campaign that seeks to educate both new and established sports bettors on the importance of responsible gaming. Its goal is to “make sports betting education approachable to fans.”

The campaign hinges on four main pillars: set and stick to a budget, keep it social (it’s supposed to be fun), know the odds, and play with legal and regulated operators.

NBA Joins 30+ AGA Partners

Since its inception, various leagues and operators have joined the Have A Game Plan® movement, especially as responsible gaming becomes a larger part of state legalization efforts.

The NBA is the latest sports entity that Have a Game Plan is adding to its resume, joining the MLB, NHL, NASCAR, PGA Tour, USFL, New York Jets, New York Knicks, New York Rangers, Vegas Golden Knights, and Washington Commanders.

Major sportsbooks including BetMGM, DraftKings, FanDuel, and Barstool Sportsbook also joined the campaign, along with several large gaming companies.

Growing Responsible Gaming Concerns

As more states continue to legalize, efforts to promote responsible gaming have become top of mind. Ohio sports betting, which launched on Jan. 1, has already seen the Ohio Casino Control Commission fine several operators for failure to comply with their responsible gaming standards. The state was clear ahead of the launch that they would take corrective action if rules were not followed, and since have expressed disappointment in its licensed operators for failure to comply.

Massachusetts is next on the list of states getting ready for a launch and they too have discussed responsible gaming at length. In fact, 9% of their sports betting tax revenue will go to the Public Health Trust Fund, which supports problem gambling programs and resources in the state. If the Massachusetts annual sports betting tax revenue estimate of $60 million is accurate, that means the state would be donating roughly $5.4 million in tax revenue to these programs, per year.

Mia Fowler is a graduate of Chapman University where she studied business marketing and journalism and played on the women’s soccer team. Following her 16-year journey with soccer, she started writing for Lineups.com. She specifically enjoys analysis of the NFL.

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