Sports betting monitoring business U.S. Integrity and sports betting platform Betfred Sports have just renewed their official partnership. The deal originates in 2020 and signals the ongoing growth of Betfred Sports in a competitive betting market.
U.S. Integrity agreed to the deal after recently alerting sports betting operators to some strange wagers on the Alabama Crimson Tide baseball team, which resulted in FanDuel Sportsbook and the Ohio betting market blocking bets on the team.
Betfred And U.S. Integrity Renew Partnership
In 2020, U.S. Integrity and Betfred Sports officially partnered up. Now, the two entities have renewed the deal, which will see U.S. Integrity continue to aid Betfred Sportsbook with its proprietary dashboard, which will help the sports betting app with integrity monitoring services.
In the press release on the partnership renewal, Betfred USA Sports Chief Operating Officer Bryan Bennett expressed the importance of the partnership, with responsible, legal sports betting being a major focus. Exact details of the partnership renewal were not provided in the press release.
#TakeTimeToThink – Before you place a bet, pause and take your time.
— Betfred (@Betfred) May 3, 2023
A Quick Look At Betfred Sports
BetFred Sports is in serious competition in the U.S. sports betting market. However, one focus for the mobile sportsbook has been availability in plenty of different sports betting markets. Users of legal betting age can now sign up for Betfred Sportsbook in Colorado, Louisiana, Nevada, Pennsylvania, Arizona, Iowa, Washington, Virginia, and Maryland.
Most recently, the sports betting app became available in the Ohio sports betting market, which went live on New Year’s Day of 2023. Plus, a Betfred retail sportsbook launched at Long Shot’s in Frederick, Maryland, just days before the rollout of mobile sports betting in the Old Line State.
Betfred Sports also has a number of different partnerships with different teams, such as the Cincinnati Bengals, Denver Broncos, and Colorado Rockies. The Bengals partnership in particular has been interesting, with the mobile betting app agreeing to pay Bengals Super Bowl futures tickets out early, with the initial announcement coming straight from Chairman and Founder Fred Done. This came leading up to Cincinnati’s upcoming AFC Championship appearance against Kansas City, in which the team lost 23-20 to the eventual Super Bowl Champion Chiefs.
🔴 Ian Rush
🔴 Roger Hunt
🔴 Gordon Hodgson
🔴 Billy Liddell
🔴 Robbie Fowler
🔴 Kenny Dalglish
🔴 Steven Gerrard
💯 Salah is 7/2 to score a brace and join the list of players who have scored 100 goals at Anfield.#LIVFUL
— Betfred (@Betfred) May 3, 2023
U.S. Integrity Sparks Alabama Baseball Ban
Interestingly, this isn’t the first time U.S. Integrity has been in the news within the past week. The state of Ohio, as well as FanDuel Sportsbook as a whole, has put a stop to all bets on Alabama Crimson Tide baseball for the time being.
This comes after U.S. Integrity reported strange betting activity in the recent game between Alabama and the LSU Tigers, with the bets taking place at the Cincinnati Reds home field Great American Ballpark, which has a BetMGM retail sportsbook. Once this unusual betting activity was detected, U.S. Integrity contacted the various sports betting operators it’s associated with. It’s not currently known when wagers on the Alabama college baseball team will again be made available in the state of Ohio or with FanDuel Sportsbook Online.