William Hill Launches App & Partners with Indianapolis Colts (Bet Today!)

On Monday morning, the Indianapolis Colts announced a multi-year partnership with William Hill Sportsbook. This is the first NFL team sponsorship William Hill has entered that will benefit parent-company Ceasar’s Entertainment, William Hill, and the Colts to engage fans throughout Indiana.

“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” said Roger VanDerSnick, Colts Chief Sales & Marketing Officer. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”

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This is now the second sports betting partnership for Indianapolis after partnering with PointsBet earlier this season.

Partnership Details

Part of the agreement will feature a game called “Pick 6 Predictor” that Colts fans can find on the team’s mobile app. The “Pick 6 Predictor” will be a game that Colts fans can play before upcoming games. Fans will be asked six questions, and the winners will receive weekly prizes. Everyone who plays the “Pick 6 Predictor” will be entered in a chance to win a trip to Las Vegas at a Caesars Entertainment Property.

The “Pick 6 Predictor” will also be sponsored by Caesars Rewards, which is the largest customer loyalty rewards program in the gaming industry.

“Our company has deep roots in Indiana,” said Chris Holdren, Co-President of Sports and Online Gaming for Caesars Entertainment. “This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”

Caesars Indiana sports betting app is still pending approval to launch. “Caesars Sports Book by William Hill” will feature exclusive offers and promotions to Colts fans when the new mobile app launches. Colts signage will be featured on the app as part of the deal.

What Does this Mean for William Hill

William forms its first partnership with an NFL team. They will continue to expand in the U.S. betting industry and could grow at a more exponential rate thanks to being acquired by Caesars Entertainment.

The Colts partnership will help them earn more brand recognition with the Hoosier State and benefit once the Indiana Gaming Commission approves the “Caesars Sports Book by William Hill” mobile betting app.

William Hill could also expand on its partnerships with NFL teams or branch out to other leagues. They have the backing of Caesars to help keep growing in the right direction and earn more partnerships to help grow the William Hill brand.

The U.K. sports betting operator is running sportsbooks in over 100 locations across the U.S., and they just added an NFL partnership to the resume.

With a partnership formed with CBS Sports and now the Colts, William Hill will continue to become a recognizable sports betting brand with NFL fans. DraftKings and FanDuel are two of the most popular online sportsbooks, but William Hill is making all the right moves to continue to gain market share.

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