WynnBet Becomes Newest Partner of the Memphis Grizzlies
Contents
It became official Tuesday that WynnBet, one of the up and coming online sportsbook operators in the United States, had inked a massive deal with the Memphis Grizzlies. This has made waves in the sports betting world as it confirmed WynnBet’s dedication to the Tennessee market.
WynnBet Tennessee
Tennessee started out with only three national and out of state bookmakers in DraftKings, BetMGM, and FanDuel. However, there were rumors that were later confirmed that WynnBet would be the next sportsbook joining the market.
Coming in late, WynnBet was always going to be at a deficit in the market. However, with this big deal with the Grizzlies, it can start to make up some ground. Currently, BetMGM is partnered with the Titans, DraftKings is partnered with the Predators, and FanDuel Group also has a partnership with the Grizzlies.
The Tennessee market is online only, with no need for any kind of casino partnership. In some ways, this actually lowers the barrier to entry; however, the strict guidelines and rigorous licensing steps are why only three bookmakers have joined thus far. WynnBet will only have to compete with three other national sportsbooks, but these are already established brands in the Tennessee market.
Memphis Grizzlies
While the Grizzlies already have a deal in place with FanDuel, we have seen other NBA teams, such as the Pistons, hold up to four different sports betting partners. The goal for most betting partners is to be able to advertise on Grizzlies games, in-person, and on TV.
However, WynnBet is specifically looking to be able to advertise online and digitally with the Grizzlies. WynnBet and the team are looking to do cross-promotional campaigns to help raise popularity online.
The Grizzlies are currently 10-10 in the Eastern Conference and are not really a championship threat. One way that the Grizzlies can stay extremely relevant, however, is with sports betting. Wagering on sports keeps eyes on the television, even during a blowout. This is because many sports wagers are not focused on just the winner or the loser. There are bets on specific players’ statistics and also over/unders for the total amount of points scored.
This partnership with WynnBet will help push more bettors to the Grizzlies, which in turn will help viewership for the team.
WynnBet Partnerships
WynnBet is going all-in on mobile sports betting; it has been signing deals and getting partnerships done since late 2020. WynnBet is also the official partner of NASCAR. The mobile application is live in three states: Michigan, New Jersey, and Colorado. However, Michigan has been the largest market for WynnBet as it was able to get in on the launch date for all of Michigan.
The Wolverine State was the first state to get access to the desktop sportsbook as well as the mobile application. Many project that Tennessee will also have the desktop site as well as the mobile applications available to it.
It seems that WynnBet is turning itself into another major operator in the sports betting business, but will it crack the top three in Tennessee? Time will tell in 2021.
