WynnBET has been making great strides in 2021 as sports betting legalization has taken off in 20 states. They are the gaming division of Wynn Resorts and have begun their own casino and sportsbook mobile app. As operator licenses continue to roll out in multiple states, WynnBET has been making sure their foot is in the door. Currently, their biggest markets are Colorado, Michigan, and New Jersey, but more states will be launching soon. Sportsbooks need to have a credible and reliable data provider, and recently, they partnered with Genius Sports Group, a data management company that partners with over 500 sports organizations. This partnership will provide WynnBet to add numerous offerings to their current product as they continue to push into other legalized sports betting states.
WynnBET & Genius Sports Partnership
Genius Sports Group announced a multi-state partnership with WynnBET this month. Genius Sports will now provide LiveData and LiveTrading services to WynnBet in the states of New Jersey, Colorado, and Michigan. This provides data and stability for in-game betting experiences. As WynnBet looks to expand their market in the United States, they are also getting data services for over 100 international soccer, hockey, basketball, volleyball, and table tennis leagues.
WynnBET expanding its sports betting product is a major win for the company, especially when it comes to competing against other industry-leading sportsbooks like DraftKings and FanDuel. Upgrading their live betting platform is also a win for the company as it is becoming a popular way to bet on sports. As they expand into more states, being able to offer an already expanded platform of sport offerings is going to help WynnBet in the short and long term.
How NASCAR Benefits
Within the agreement, there is a NASCAR solution product that is going to allow WynnBET to offer over 15 in-race bets during the 2021 Cup Series, and that includes the Daytona 500. WynnBET is set to join a few states where NASCAR is very popular and has on-site racing tracks. Genius Sports offers a NASCAR product that provides their data and technology to provide timely updates to allow in-race betting. Like PGA, NASCAR has expressed a desire for sports betting to help revenue and fan growth.
About Genius Sports
With the demand for sports data at an all-time high, Genius Sports has become one of the largest sports data providers. They were established back in 2000 and used their technology in over 150 countries worldwide. To put it in lamens terms, they collect and distribute live data and video. They have been a partner with over 500 sports organizations, such as the NBA, Premier League, and PGA Tour. They also pride themselves on their support, which is crucial when it is being used for live in-game betting, like at WynnBET. Genius Sports is also working with sports leagues to help them build revenue and fan engagement based on the data they collect. The offerings of over 500 sports organizations truly make them an international company, and this creates endless possibilities for sportsbooks looking to expand their sports offerings both standard and live-game.