Super Bowl Commercials Cost: Breakdown & Info For 2026
The Seattle Seahawks and New England Patriots will clash in Super Bowl 60 on February 8 at Levi’s Stadium in Santa Clara, California.
As the most-watched U.S. television broadcast annually (over 120 million people are expected to tune in), companies around the globe know the Super Bowl is the best time to secure commercial airtime. Below, I’ll examine how much a 30-second commercial is going to cost a company, provide a list of companies that are expected to have ads, the most expensive ad ever, and more.
Super Bowl 60 Commercial Cost (30-Second Commercial)
According to Mike Marshall, head of global advertising at NBCUniversal, some Super Bowl 60 ad slots have been sold for $10 million. This is an increase from $8 million just a year ago for Super Bowl 59.
Companies Expected To Have Super Bowl 60 Ads
The companies and products that are expected to have an ad ready for Super Bowl 60 include the following:
- PepsiCo
- Toyota
- Oikos
- Novartis
- Wix.com
- Base44
- Hims & Hers
- The NFL
- Ro
- Instacart
- Uber Eats
- Rocket Mortgage and Redfin
- Ramp
- Hellmann’s
- NERDS
- RITZ
- Squarespace
- Levi’s
- Lay’s
- Fanatics Sportsbook
- Eos
- Spectrum
- Bosch
- Turbo Tax
- Michelob Ultra
- Budweiser
- Bud Light
- State Farm
- Manscaped
- Liquid Death
- Liquid I.V.
- Open AI
- Salesforce
- Pringles
- Kinder Bueno
- Tree Hut
- Poppi
- WeatherTech
- Come BNear
- And possibly more
It’s also been revealed that Hims’ Super Bowl ad cost roughly $16 million to produce.
Is a Super Bowl Commercial Ad Worth It?
A 2022 study by the University of Minnesota Carlson School of Management found that while the ads may not drive immediate sales, they do boost the brand’s image over time. For example, it found that total word-of-mouth increases by 22% the week after the game.
Most Expensive Super Bowl Ad Ever
The most expensive Super Bowl ad ever was Amazon’s 90-second “Mind Reader” ad from 2022. It included Scarlett Johansson and Colin Jost and cost approximately $26 million.
Best Commercial Ad From Super Bowl 59
My favorite ad from Super Bowl 59 was “First Delivery,” by Budweiser. While I don’t even drink Budweiser, this ad was awesome with the Clydesdale delivering a keg of beer, including pushing it with his nose and letting it sail down a river while following along on land.
Super Bowl Commercial Cost By Year
Here’s the average cost of a commercial by year, dating back to Super Bowl I in 1967:
- Super Bowl I, 1967: $37,500
- Super Bowl II, 1968: $54,500
- Super Bowl III, 1969: $55,000
- Super Bowl IV, 1970: $78,200
- Super Bowl V, 1971: $72,500
- Super Bowl VI, 1972: $86,100
- Super Bowl VII, 1973: $88,100
- Super Bowl VIII, 1974: $103,500
- Super Bowl IX, 1975: $107,000
- Super Bowl X, 1976: $110,000
- Super Bowl XI, 1977: $125,000
- Super Bowl XII, 1978: $162,300
- Super Bowl XIII, 1979: $185,000
- Super Bowl XIV, 1980: $222,000
- Super Bowl XV, 1981: $275,000
- Super Bowl XVI, 1982: $324,300
- Super Bowl XVII, 1983: $400,000
- Super Bowl XVIII, 1984: $368,200
- Super Bowl XIX, 1985: $525,000
- Super Bowl XX, 1986: $550,000
- Super Bowl XXI, 1987: $600,000
- Super Bowl XXII, 1988: $645,500
- Super Bowl XXIII, 1989: $675,500
- Super Bowl XXIV, 1990: $700,400
- Super Bowl XXV, 1991: $800,000
- Super Bowl XXVI, 1992: $850,000
- Super Bowl XXVII, 1993: $850,000
- Super Bowl XXVIII, 1994: $900,000
- Super Bowl XXIX, 1995: $1.15 million
- Super Bowl XXX, 1996: $1.085 million
- Super Bowl XXXI, 1997: $1.2 million
- Super Bowl XXXII, 1998: $1.29 million
- Super Bowl XXXIII, 1999: $1.6 million
- Super Bowl XXXIV, 2000: $2.1 million
- Super Bowl XXXV, 2001: $2.2 million
- Super Bowl XXXVI, 2002: $2.2 million
- Super Bowl XXXVII, 2003: $2.2 million
- Super Bowl XXXVIII, 2004: $2.3 million
- Super Bowl XXXIX, 2005: $2.4 million
- Super Bowl XL, 2006: $2.5 million
- Super Bowl XLI, 2007: $2.385 million
- Super Bowl XLII, 2008: $2.699 million
- Super Bowl XLIII, 2009: $2.999 million
- Super Bowl XLIV, 2010: $2.954 million
- Super Bowl XLV, 2011: $3.1 million
- Super Bowl XLVI, 2012: $3.5 million
- Super Bowl XLVII, 2013: $3.8 million
- Super Bowl XLVIII, 2014: $4 million
- Super Bowl XLIX, 2015: $4.25 million
- Super Bowl 50, 2016: $4.5 million
- Super Bowl LI, 2017: $5 million
- Super Bowl LII, 2018: $5.2 million
- Super Bowl LIII, 2019: $5.3 million
- Super Bowl LIV, 2020: $5.6 million
- Super Bowl LV, 2021: $5.5 milllion
- Super Bowl LVI, 2022: $6.5 million
- Super Bowl LVII, 2023: $7 million
- Super Bowl LVIII, 2024: $7 million
- Super Bowl LIX, 2025: $8 million
- Super Bowl 60, 2026: $10 million
