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2024 is will see at least one major market launch for online sports betting, as North Carolina sports betting will launch in March. North Carolina will bring one of the larger markets to legal sports betting since the launch of Ohio. With a competitive market, expected, users of 21 years of age will have access to the major books and then some.

All of the big companies will be looking to join the newly launched state, such as DraftKings North Carolina will be live in March and their rival FanDuel North Carolina will look to beat them out as they have been in various markets. With daily fantasy legal in the state for the last several years, many residents are very knowledgeable about the two brands, often using them as the first sites to sign up for.

BetMGM North Carolina and Caesars North Carolina are also set to join on launch day but have been below the FanDuel and DraftKings in handle share across various states. The effort of going heavy in advertising has not been as lucrative in acquiring new customers. Will North Carolina be different? A newly revamped Caesars app could help, but neither product is found to be as user friendly in comparison. New betting apps are also looking to join a crowded field and could create a tough scenario for those trying to catch DK and FD.

Industry Leaders

Dozens of sportsbooks have either launched a mobile app or secured a license to run a brick-and-mortar sportsbook location. Certain sportsbooks are still relatively unknown. Others are beginning to make a push for relevance.

DraftKings Sportsbook

One of the sportsbooks ready to go live with the 2018 U.S. Supreme Court ruling was DraftKings. They started with a tremendously successful launch in New Jersey. DraftKings operates both retail and online sportsbooks in six states. DraftKings Illinois sportsbook is through a partnership with The Casino Queen. The DraftKings Tennessee sportsbook is one of the online-only options in the Volunteer State. DraftKings Michigan sportsbook hopes currently hinge on the state allowing online sports betting in the coming months.

In each of the states where DraftKings has launched its sportsbook, new accounts can generate a nice welcome bonus by using the DraftKings Sportsbook promo code. With the DraftKings promo code, new accounts can receive up to $1,200 in the form of a deposit bonus and bonus bets. There is no higher offer on the market today.

The company launched a Casino offering and provided a DraftKings Casino promo code in New Jersey, Pennsylvania, and now Michigan. The company still leads in the daily fantasy sports space in revenue and user base. DraftKings launched its initial promo code offering in New Jersey and has carried the same offer to all other states. The DraftKings promo code offering resulted in a record number of sign-ups in New Jersey, Pennsylvania, Illinois, Colorado and Indiana. DraftKings Sportsbook bonus details are straightforward. You need to be 18 years old, be a new user, and make an initial deposit. The bonus will immediately display in your account.

FanDuel Sportsbook

Like its daily fantasy sports rival DraftKings, FanDuel was ready at the starting line when sports betting began to push across the country. FanDuel started gradually but made a huge mark on the New Jersey sports betting market. FanDuel outmatched DraftKings offer with a FanDuel Sportsbook promo code of their own. During the first year, FanDuel had nearly doubled the competition in total handle in New Jersey. The FanDuel Michigan operations received a huge boost with the partnership that helped FanDuel open the physical location at the Motor City Casino in Detroit.

The FanDuel Tennessee Sportsbook launch gave FanDuel eight licensed states. The FanDuel promo code is uniform across each state where the app is available. New accounts will receive up to a $1,000 no sweat first bet after a minimum $10 deposit. A quick look at the FanDuel promo code fact table explains how the no-sweat bonus works. Using $100 as the first bet benchmark, a winning bet will be deposited into the account wallet. If the first bet does not win, the amount of the bet will be a credit. To open up the amount of the no sweat first bet, $100 in this instance, the player would need to post a minimum of $100 in total bets before the $100 no sweat bonus credit would be available. These bonuses can get confusing, and there is always fine print to read through. For this purpose, we put together a FanDuel promo code fact table that outlines the key considerations.

BetMGM Sportsbook

BetMGM has ridden the coattails of a highly successful resort casino operation. The MGM International name has helped BetMGM cement itself as a strong competitor in nearly every sports betting market. The few states where BetMGM has yet to launch its app are states that do not have a physical MGM casino. The BetMGM bonus code earns new accounts a $1,000 new user bonus. The BetMGM sportsbook app had a successful 2020 despite limitations.

BetMGM Ohiois the most recent state where it has gone live. An improved version of the original PlayMGM app, the new sportsbook app consistently receives some of the highest ratings for layout and available bets. BetMGM PA has already partnered with the Pittsburgh Steelers and capturing new users at a fast pace.

New York has launched sports betting and a BetMGM New York Bonus will be on the way when they launch. The New York market has already seen a ton of success. These are three of the top U.S. sportsbooks from the first two and half years of legal sports betting. There is some strong competition from other sportsbooks as well. A Caesars promo code will earn a new account registration a chance at a $1,500 first bet bonus.

Other sportsbooks offer similar welcome bonuses. New registrations with the unique Pointsbet sports betting model can use the Pointsbet promo code to receive up to $500 in second chance bets. New accounts can earn a quick $100 in bonus bet money with an initial deposit. It's a 100 percent match up to $100. The last big name in sportsbooks heading into 2023 we'll mention is FoxBet. After partnering with the Stars Group, FoxBet immediately became a strong competitor.

As the sports world and life, in general, begin to approach something akin to normal, sports betting will see the benefits. Each state that has legal sports betting legislation in place has a head start. However, as new states enter the race for sports betting revenue, expect each of the sportsbooks we've discussed to be competing for their market share. The year 2021 will hopefully look a lot different from the one we put in the rearview mirror.

Caesars Sportsbook

Caesars Sportsbook has had a busy year after re-branding their sportsbook. They have turned into one of the top sportsbooks, joining some of the giants of the industry. While Caesars took over William Hill, they remained in the states that have sports betting and also launched in new states like Ohio. The Caesars promo code earns new accounts up to a $1,250 bet on Caesars plus get 1,000 Tier Credits and 1,000 Reward Credits®. The Caesars sportsbook app had a successful 2022.

Caesars Arizona is the most recent state where it has gone live. An improved version of the original Caesars app, the new sportsbook app consistently receives some of the highest ratings for layout and available bets. Caesars AZ has already partnered with Arizona Diamondbacks and capturing new users at a fast pace. These are three of the top U.S. sportsbooks from the first two and half years of legal sports betting. There is some strong competition from other sportsbooks as well. A Caesars promo code will earn a new account registration new-user bonus of up to a $1,250 bet on Caesars.

Other sportsbooks offer similar welcome bonuses. New registrations with the unique Pointsbet sports betting model can use the Pointsbet promo code to receive up to $500 in second chance first bets. New accounts can earn a quick $100 in bonus bet money with an initial deposit. It's a 100 percent match up to $100. The last big name in sportsbooks heading into 2021 we'll mention is FoxBet. After partnering with the Stars Group, FoxBet immediately became a strong competitor.

As the sports world and life, in general, begin to approach something akin to normal, sports betting will see the benefits. Each state that has legal sports betting legislation in place has a head start. However, as new states enter the race for sports betting revenue, expect each of the sportsbooks we've discussed to be competing for their market share. The year 2022 will hopefully look a lot different from the one we put in the rearview mirror.

U.S. Sports Betting History

On May 14, 2018, a new era in sports betting began. The U.S. Supreme Court ruled that the 1992 Professional and Amateur Sports Protection Act (PASPA) violated the 10th Amendment. In a 6 to 3 vote, the court insisted the federal government did not have the right to enforce gambling laws against states, businesses, or individuals. It would be a matter of days before sportsbook operators would pounce on the opportunity. One month after the PASPA was overturned, New Jersey's Governor Phil Murphy walked into the Monmouth Park Racetrack. It was the first legal bet outside of the state of Nevada.

While Murphy's first wager in New Jersey was essentially ceremonial, it triggered a wave that has swept across the United States. Like other states, New Jersey had many of the pieces already in place to open up sportsbooks in the Garden State. Within weeks, lawmakers in several states began to propose legislation to allow sports betting in their states. Lawmakers in Pennsylvania, West Virginia, and New York were quick to bring legislation to legalize sports betting to the floor.

While New Jersey's already impressive casino industry garnered the biggest attention when sports betting launched, Delaware actually beat them to the ticket window. Delaware launched retail sportsbook outlets 22 days after the PASPA was overturned. Mississippi legalized a handful of brick-and-mortar sportsbook locations later that summer, with West Virginia, New Mexico, Rhode Island, and Pennsylvania sports betting legislation approved during the fall of 2018. After a break in legal sports betting announcements, six more states would begin to pass legislation allowing sportsbook operations beginning in the summer of 2019. There would be no lull in the progression to begin in 2020.

Six more states would open their sports betting market by the middle of the year. That brought the total to 20 states with legal sports betting options as the calendars flipped from 2020 to 2021. There are three states primed to launch early in 2021 as well. Michigan went live in January 2021, just in time for Super Bowl LV. Virginia's sports betting legislation passed and was approved by the governor. There was some delay, but VA also launched before the Super Bowl kickoff.

All the legal steps are complete in Louisiana, North Carolina, South Dakota, Maryland, and Washington to begin legal sports betting during the 2021 calendar year. A dozen more states have legislation introduced on the floor to allow sports betting. It wouldn't be surprising to have upwards of 40 states either allowing sports betting or standing at the threshold. Let's review a few projections for sports betting in 2021, including a look at three of the newest states ready to go live.

Sports Betting Rollout in the US in Next 5 Years

We’re looking at a process that will take several years, and each state will regulate it in their way. We hope the regulation and licensing process will be well thought, thorough, and carry some of the same processes. However, each state has unique considerations, such as existing laws, casinos, lotteries, racetracks, and other forms of brick and mortar gambling institutions. While we don't know it will happen, the Federal Government can still step in and institute a form of federal regulation to complicate the process. There was an attempt in 2018 by Representative Chuck Schumer.

We feel the new legal perspective on sports betting in the US is a positive step forward and protects US citizens from losing money to unethical overseas operations. We’ve seen it happen many times in the past where an online casino exists one day and is gone the next. There are countless situations where irresponsible online casinos lose/share customer data. There are payment processing hoops to jump through as offshore Sportsbooks try to circumvent laws to process US payments.

We feel these laws will enable businesses like Lineups.com to grow and create fun tools to make sports more fun. We've seen online lotteries succeed in Michigan, Virginia, and Pennsylvania thus far. There have been some legal battles over the types of games on the Michigan Lottery website. Casinos have taken exception to the Instant Games feature, which they believe directly competes with casino games. In the aftermath of the Covid pandemic, we expect additional states to look at offering an online lottery website. The Virginia Lottery launched its online lottery in January 2021 and is off to an outstanding start. The Lineups.com VA Lottery promo code is verified by VA Lottery staff and guaranteed to work every time. We promote the Michigan Lottery & PA Lottery on our site with a verified Michigan Lottery promo code and PA Lottery bonus code. Each code provides new users with a free sign up bonus. You can find full details of the Michigan Lottery welcome bonus on our review page. You must be 18 years or older, located within the state, and be a new user.

Gambling addiction is a real issue, and people need to regulate themselves and only gamble with what they are willing and able to lose. We understand the new laws will make gambling more easily accessible. However, in reality, a gambling addict before legalization is more than likely to find a way to place bets illegally through a bookie or on a risky overseas betting website. Other countries around the world have benefited economically from the legalization of sports betting. It’s time the money flowing overseas helps US businesses. We’re excited about the next paradigm in sports betting and are thrilled to be along for the ride.