1. Lebron James ($92.4 Million)
No surprise the top earner in the NBA is LeBron James. He is also one of the few NBA players whose endorsement deals net him more money than his NBA max contract. James has endorsement deals with Walmart, Beats by Dre, and others but his biggest money making endorsement is from Nike. James signed a reported lifetime deal with the sports manufacturer worth at or near $1 billion dollars. In 2019-20 James made $37.4 million in salary from the NBA and $55 million through endorsements.
2. Stephen Curry ($85.2 Million)
Curry has taken the NBA by storm and over the last handful of years become one of the most popular players in the entire league. In the 2019-20 season Curry made $40 million in salary and $45 million dollars through endorsements. He is the lead athlete for Under Armour and even though he is a basketball player he has signed a deal with Callaway golf. Curry is one of the most likeable stars in all of sports and it wouldn’t be a surprise to see him take over the #1 spot at some point in the future.
3. Kevin Durant ($73.2 Million)
Former Golden State Warriors star Kevin Durant tore his achilles in his last season but that didn’t stop him from getting a contract that will pay him $164 million over 4 years to move east and play for the Brooklyn Nets. Durant is a Nike athlete and during his time in Golden State he started to invested in numerous startups including Postmates & the Acorns investing app which has allowed him to boost his earning potential. In 2019-20 Durant earned $38.2 million in salary and $35 million in endorsements.
4. Russell Westbrook ($56.5 Million)
There is a bit of a drop off when we get to Russell Westbrook who currently has the largest deal in the NBA at 5 years for $207 million dollars. Westbrook boasts a deal with Jordan brand and is one of the select few in the NBA to have their own signature shoe. At the time of this writing he and Zion are probably Jordan’s top players. Westbrook is also one of the key NBA players in the fashion industry which only boosts his profile even more. In 2019-20 Westbrook pulled in $38.5 million in salary and $18 million from endorsements.
5. James Harden ($55.2 Million)
Westbrook’s teammate, James Harden comes in just behind him at #5. Harden recently purchased a stake in the Houston Dynamo of the MLS which makes him one of the few who is a part owner of another sports franchise while currently in their playing career. Harden also has deals with BodyArmor and Trolli gummy worms among others. The man with the most famous beard in the NBA pulled in $38.2 million in salary and $17 million dollars in endorsements in 2019-20.
6. Kyrie Irving ($51.7 Million)
Kyrie Irving is another player on this list who joins his teammate Kevin Durant. He signed a 4 year $136 million dollar deal this past season with the Brooklyn Nets that also includes incentives that could make it even higher. Irving is most known for his Uncle Drew Pepsi ads which even sparked a feature film. Irving is also a Nike athlete whose signature shoe has become one of the most popular among players. In 2019-20 Irving made $31.7 million in salary and $20 million dollars through endorsements.
7. Klay Thompson ($47.7 Million)
Golden State Warrior Klay Thompson come in on our list at number 7. Thompson also signed a new deal recently worth $190 million dollars over the course of 5 years. Thompson plays second fiddle to Stephen Curry but that doesn’t mean there isn’t room for them to co-exist in the endorsement world. Back in 2017 Klay signed a 10 year endorsement deal with Anta, a Chinese apparel company, that could pay him up to $80 million dollars over the course of the decade. That deal among others allowed Thompson to pull in $15 million in endorsement money on top of his $32.7 million dollars in contract money in 2019-20.
8. Chris Paul ($46.5 Million)
Despite his lack of big time endorsements, Chris Paul makes this list because of his huge $38.5 million dollar salary that he brought in over the course of the 2019-20 season. In OKC he doesn’t have the biggest market but he already had a relationship with State Farm producing some of the most well-known commercials as of late. He also was an early investor in Beyond Meat whose stock price has quadrupled since it became a public offering. On top of his salary Paul made $8 million dollars in endorsements this past year.
9. Giannis Antetokounmpo ($45.8 Million)
Giannis is one of the best players in the league but he hasn’t reached that LeBron level of marketability which is why he comes in at #9 on this list. Giannis is elgible for the richest contract in NBA history next season, 5 years $248 million, which will easily bolt him up this list as well. He is also a Nike athlete who recently debuted his signature shoe. The more successful years that go by the more Giannis will become popular especially if he leaves the Milwaukee market for LA or New York when he becomes a free agent next summer. He pulled in $25.8 million in salary and $20 million in endorsements in 2019-20.
10. Damian Lillard ($43.8 Million)
Lastly we have Damian Lillard, who is the lone Adidas sponsored athlete on our list of richest NBA players. He signed a supermax extension with the Blazers this past summer which will greatly increase his earning potential and even boost his salary to an absurd $54 million in it’s final year. The bulk of Lillard’s endorsement money comes from Adidas who reportedly pays him $10 million dollars annually. All in all Lillard brought in $29.8 million in salary and $14 million dollars in endorsements during the 2019-20 season.