This week, Penn National partnered with Sportsradar, a global data and content provider. The partnership will allow Penn National to use NFL data on its sports betting platforms.
The partnership will give bettors a variety of live, in-game options on NFL games at their retail locations and the Barstool Sportsbook app, which is expecting to launch in the third quarter of 2020. Also, Penn National will be able to use live play-by-play data for their operations.
“Delivering official NFL data to our growing, loyal audience, including over 66 million Barstool fans and our 20 million casino customers, will provide tremendous wagering opportunities where we operate sportsbooks across the country,” said Jon Kaplowitz, Senior Vice President of Penn National’s interactive gaming division.
Why the Partnership Works
Just a week after theScore announced its partnership with the MLB, allowing them to use advanced data and Statcast on their sports betting platforms, Penn National will be able to use NFL Data for their operations.
In August of 2019, Sportsradar signed a multi-year deal with the NFL to allow the company to collect and distribute official NFL game and player data to sportsbook operators. The data will help sportsbooks give their customers the best data possible when placing bets.
The NFL is the most popular sport in the U.S. and attracts the most bets of the four major sports. Now, Penn National bettors will be able to use the NFL’s data for in-game for wagering. Penn National has 20 million casino customers, and with the soon to be Barstool Sportsbook app, they’ll add 60 million Barstool fans into the mix.
The partnership will attract “Stoolies” thanks to Barstool’s sports betting show, “Barstool Sports Advisors,” the popular Sunday morning sports betting show during the NFL season. Now, the Barstool platform will be able to use the NFL data for their fans to use while placing bets.
With a possibility of 80 million customers and data from America’s most popular sport, Penn National could grow exponentially as sports betting becomes legal across the U.S. Also, Sportsradar has official partnership deals with the NBA, NHL, MLB, NASCAR, FIFA, and UEFA. Not only could Penn National use NFL data, but they could expand into other sports.
Currently, Penn National is taking bets in Indiana, Iowa, Michigan, Mississippi, Nevada, Pennsylvania, and West Virginia. Barstool CEO, Erika Nardini, is expecting the Barstool Sportsbook app the be ready by the NFL season. Players in the states with Penn National operations will be able to take advantage of the newly formed partnership.
Will More Data Partnerships Form?
Penn National and theScore have formed data partnerships with the NFL and MLB. They are the first sportsbooks of their kind to have live data for their betting platforms. However, they may not be the only operators to form data partnerships.
Sportsbooks like FanDuel and DraftKings have similar data partnerships. Last month, FanDuel announced a data partnership with the NFL, allowing them to use the league’s official data. Also, DraftKings is partners with Sportaradar for data distribution. Sportsradar also has a partnership with Roar Digital’s mobile betting app, BetMGM. The partnership will allow Sportsradar to stream games in BetMGM.
Overall, one goal for sportsbooks will be to attract customers based on the data they provide. Also, some data partnerships could allow games to be streamed on their mobile betting platforms. Streaming games will be able to give the sports bettors the best betting experience possible.